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Take Your Biz to the Next Level with a Blog

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In a world where most of the population uses social media, it’s a good idea for businesses to start looking at nontraditional methods of advertising. According to a recent eMarketer report, nearly one in four people worldwide use social media. That’s a vast resource for companies that are looking to tap into new and potential customers.

One of the simplest ways companies to market their goods is to create a blog. From plumbing businesses to artists, all kinds of industries can utilize blogs to market their products and services online. Here are four simple ways to use blogs for your online marketing campaign. [Read more…]

3 Ways to Encourage Blog Readership For Lead Gen and Ecommerce Sites

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For websites that rely on their content to get visitors, blogging and other content creation strategies come naturally. However, for individuals or businesses that use their website to find leads or make sales online, having a successful blog can be a bit more difficult.

But just because getting people to read your blog on a lead gen or ecommerce site is harder to come by doesn’t mean that this marketing tactic isn’t worth your while. To make blogging effective for you and your lead gen or ecommerce website, here are three ways you can encourage more readers to enjoy your content.

blog readership

Get Your SEO Right

As a business, you’re likely already working on SEO for the main pages of your website, hoping to show up in the search results for your target keywords and phrases. But do you realize that using an SEO strategy with your blogs is just as important as using SEO on your product or landing pages? [Read more…]

Three Tips Every Silver Blogger Should Share

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Silver is one of the hottest commodities in precious metals today, so there’s a lot of blog space all over the internet that is devoted to helping the common person with investment in silver. Knowing little tricks of the trade could mean the difference between a wasted investment and a very lucrative investment decision. People look to you as a blogger in the industry to discover any inside information they may be able to use to boost their investment decisions. Here are a few little tips you could use to create a more informative blog about the silver industry.

investing in bullions and coins

Invest in bullion and coins

If you’re just starting out, it’s good to invest in tangible bullion and coins. This way, you don’t have to pay mining costs to an unknown mining company. You also don’t have to buy a whole lot to start off. You will want to find sellers that sell as close to market value as possible. You will have to pay a fee to the seller, but it shouldn’t be an unreasonable amount. If you’re going to buy coins, you should know that it’s best to invest your money into bullion coins. You don’t really want to get involved in numeric value of coins. That’s more of a collector’s market. [Read more…]

Three Things You Are Taking For Granted In Online Marketing

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No matter what type of business you have, whether it’s big or small, you should be online and you should be utilizing all of the online marketing advantages that are there for you. The internet has opened up a host of outlets for businesses and for entrepreneurs to let people know about them, their products, and their services.

Like all things in technology, outlets change. One form of online outreach may become more popular as another goes to the wayside. As you read this you’ll find that you’ve likely heard a lot about using the first two as marketing materials, but the third one seems to be less used these days.

Keep reading to find out how can can use these three things to help market your business, and why it is you might be taking them for granted. Online marketing isn’t the same as buying an ad in the local paper. You need to do your footwork, not just pay someone to create and print your info. [Read more…]

5 Tips To Successfully Connect a Blog To an Event

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One of the more difficult aspects of creating a successful event is having some sort of consistent blogging and advertising to go along with it. It’s a particular kind of skill set that is a little hard to wrap your mind around if it isn’t something you’ve done before.

To counteract that lack of experience, think about the following five tips next time you want to specifically attach a blog to a particular event: choose the right setting from the very beginning, follow consistent rules concerning images, match the tone of the event to the tone of the blog, be sure to keep size and scale appropriate with the purpose, and find other events that have been successful in the past to emulate.

Choose the Right Special Event Setting

The best event in the world is going to fall flat if you don’t find the right special events setting. This is your most important first decision, and with that decision, you’ll also be starting to consider associating a blog with it, and giving yourself a push in the right direction when it comes to online marketing as well. [Read more…]