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KOL and Planet Cazmo form content partnership

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planetcazmo.pngAOL has forged a content agreement between its online kids site, KOL and Planet Cazmo, a virtual world that hosts a global audience of ‘tweens and teens. The year-long arrangement lets the two properties feature and cross promote content on each other’s sites.

With this partnership, KOL content will be featured throughout Planet Cazmo in the form of virtual goods, and a new racing game will incorporate KOL characters and branding. This game and others will also be embedded widgets on the KOL site for users to play there as well.

KOL has been forming content partnerships with different niche sites like Minyanville.

Originally posted on May 29, 2008 @ 10:01 am

Minyanville, AOL announce content partnership

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minyanland.pngFinancial media company Minyanville has inked a partnership between the AOL kids site and MinyanLand

Minyanland which has registered more than 100,000 kids since its February launch, will have content throughout KOL.com, including the “Games” and “Homework Help” sections. In addition, MinyanLand’s “Main Street Theater” will run “KOL Super Gliders,” KOL.com’s original, full-length, cartoon videos starring Ariel and Kiki. Future original content sharing opportunities are also planned for the agreement.

Originally posted on May 27, 2008 @ 9:51 am

AOL Music launches country and urban music sites

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AOL Music launched two new sites, The Boot and The Boom Box, dedicated exclusively to country and urban (hip hop and R&B) music genres.

Both sites will provide music fans access to their favorite artists, including video and song premieres, news, photos, exclusive interviews, and original editorial features. The sites will be monetized through varying advertising packages that will be sold exclusively through AOL’s Platform-A services.

These follow the successful launches last year of Spinner and PopEater. AOL Music is the Web’s most trafficked music site according to Comscore.

Originally posted on May 23, 2008 @ 10:36 am

AOL Video launches in Canada, India, and Taiwan

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With global expansion in mind, AOL announced the launch of video portal offerings in Canada, India, and Taiwan.

Plans are underway to launch video portals in the United Kingdom, France and Germany in the fall. The portal launches build on the success of the international launch of AOL’s Truveo video search engine, which recently unveiled sites in Australia, Brazil, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, The Netherlands, Russia, Spain, Taiwan, Turkey and United Kingdom.

The video sites will be strategically integrated into Canada, India and Taiwan’s AOL portal products. Each country site will be localized and will showcase a streamlined design to drive engagement and monetization. Standard and customized local advertising packages will be available. The Truveo platform will be leveraged to dynamically program the portal as well as power video search.

AOL now has a presence in 21 countries and plans to expand to 30 countries by the end of 2008.

Originally posted on May 22, 2008 @ 9:28 am

AOL Latino names winner of Fashionista’s second season

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AOL Latino declared Horatio Nieto as the winner of the second season of Fashionista, the site’s popular online fashion designer contest. Three webisodes highlighting the final challenges for the finalists will be available to consumers starting today at aollatino.com/fashionista.

For Fashionista’s second season, contestants submitted their designs directly on the AOL Latino site. AOL Latino fashion editors selected the top 20 contestants, and, from these, 10 were selected by online user votes to participate in a series of challenges. Three finalists came to New York City for the final challenge, hosted by Venezuelan-born actress and model Patricia Velásquez.

Nieto will create a one-of-a-kind design for Mexican-born actress and model Ana de la Reguera, which she will wear to an upcoming red carpet event.

Originally posted on May 26, 2008 @ 7:54 am