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AOL Body launched

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aolbody.jpgAOL announced the launch of its new health site, AOL Body. The web site, which launched in beta in May, provides an in-depth experience dedicated to health needs including easy access to a wide range of information and tips on nutrition, fitness and overall well-being. AOL Body reaches nearly 6 million unique visitors monthly, according to the July 2007 comScore Media Metrix report.

AOL Body’s content providers include Harvard Medical School, Healthday, Healthwise and Rodale, as well as newsfeeds from the Associated Press and Reuters. For search, AOL Body teamed with Healthline to provide users with comprehensive and relevant health search results, including Healthline’s HealthWeb, a collection of 200,000 pre-screened consumer health web sites. AOL Body also hosts original articles, programs and specials such as “America Takes It Off” with fitness trainer Jillian Michaels and “RX for Seasons“ which highlights the best medicines to battle everything from the common cold to allergies.

Originally posted on August 15, 2007 @ 10:02 am

AOL enters into agreement to acquire TACODA

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tacoda.jpgAOL announced that it has entered into a definitive agreement to acquire TACODA, an online behavioral targeting advertising network. TACODA will operate as a wholly owned subsidiary of AOL.

TACODA employs advanced technology that enables advertisers to serve highly relevant ads based on consumers’ online behaviors. Using TACODA’s technology, AOL will be able to extend its targeting capabilities to advertisers and publishers and extend the reach of its third-party display network, currently the largest in the U.S.

“The acquisition of TACODA will build on our advertising momentum, letting us better serve advertisers by enhancing our ability to precisely target advertisements across an even broader network,” said Ron Grant, AOL President and COO. “We are committed to bringing advertisers and publishers a full range of tools and services, along with the widest reach, and with TACODA we’re taking another step toward that goal.”

Originally posted on July 24, 2007 @ 10:38 am

AOL names Ted Cahall as Head of AOL Technologies

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ted_cahall.jpgAOL announced that Ted Cahall will lead AOL Technologies, working to improve the performance of key AOL technologies and the AOL network, including its infrastructure and data center operations, and align AOL’s technology efforts with the company’s business strategy.

Cahall will also continue to lead the Platforms business unit, overseeing AOL Search, MapQuest, e-commerce, and publishing platform and tools, reporting to AOL President and COO, Ron Grant.

Prior to joining AOL, Cahall was Executive Vice President and COO of United Online’s Internet properties, including Classmates.com, a leading community-based networking company with web properties in the US, Sweden, Germany and France. He was also Executive Vice President of the United Online Web Services division, overseeing the company’s various web-hosting brands including Freeservers.com and photo sharing service PhotoSite.

Originally posted on July 12, 2007 @ 4:37 pm

Filed Under: AOL

AOL taps Fidelity for real estate listings

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aol-real-estate.jpgAOL announced today a partnership with Fidelity National Real Estate Solutions to provide broker and MLS listings for AOL Real Estate users as well as providing home evaluations through Fidelity’s Cyberhomes tools.

AOL said that later on this fall home buyers and sellers will be able to search the real estate listings provided by Fidelity as well as having expanded access to the Cyberhomes home evaluation information and market data. The Cyberhomes Web site itself has been active since November of last year.

“This is the beginning of a great partnership with Fidelity National Real Estate Solutions to deliver potential home buyers with the valuable content, information, and analysis they need to make smart real estate decisions,” said Samara Jaffe, General Manager of AOL Real Estate. “This partnership brings together one of the top real estate sites on the Internet with a premier real estate data and services provider.”

Originally posted on July 12, 2007 @ 8:13 pm

AOL introduces new myAOL beta

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myaol_beta.jpgAOL announced today that it has released a new beta version of myAOL, offering users a suite of customizable products, savvy feed reading tools and an innovative content discovery service built on a portable personalization platform.

The new myAOL offers a completely personalized experience using tools that identify, find, share and archive content of personal interest. With myAOL, users can discover, use and manage feeds, bookmarks and applications from across the Web, and customize their homepage using simple drag and drop functionality. It includes myPage, Mgnet, and Favorites.

“With myAOL we’re giving users the tools they need to create a truly personal online experience,” said David Liu, Senior Vice President, AOL. “myAOL allows individuals to find, organize, archive, share and use features, content and applications from destinations across the Web – all from one convenient, personalized page.”

Originally posted on July 10, 2007 @ 3:55 pm