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Break.com blazes video-advertising trail with Panache

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break.jpgVideo advertising delivery-platform pioneer Panache and Break.com, an online entertainment channel for men, announced today that they have joined forces to deliver a new, flexible ad environment for Break.com advertisers and viewers. Advertisers and advertising agencies are already using the platform to engage with Break.com’s 17,000,000 viewers, and more are in the pipeline.

The alliance gives Break.com a robust platform to monetize the video content on its site, which targets a coveted 21-34-year-old male demographic. The pioneering Panache technology revolutionizes video-advertising delivery. Moving the process out of engineering departments, the Panache solution enables a much faster turn-around to deploy new campaigns that include everything from standard advertising to advanced custom ad formats.

Originally posted on October 2, 2007 @ 9:31 am

Will Google-DoubleClick Merger cause online advertising bottleneck?

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precursor.gifScott Cleland, President of industry research and consulting firm Precursor, has testified before the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights and recommended the panel oppose the proposed Google-DoubleClick merger.

He explained that the Google-DoubleClick merger would create extreme market concentration and “tip” the online advertising market, the economically critical market which is the only proven monetization engine of Internet content, to a bottleneck. Details of his insights can be found at Googleopoly.net.

“The combined Google-DoubleClick would have no effective checks and balances and little accountability to consumers, competition, regulators, or third-party oversight,” Cleland said.

Originally posted on September 28, 2007 @ 8:16 am

Yahoo! adheres to global mobile advertising guidelines

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yahoo.jpgYahoo! Inc. announced that all of its global, mobile properties will adhere to new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA. Yahoo! worked closely with the MMA to establish the mobile advertising guidelines which enable Yahoo!’s advertising partners to enhance the consumer experience and launch global, mobile advertising campaigns effectively and with lower production expenses.

“Yahoo! has been at the forefront of the global mobile advertising industry since 2004, and we realize that the adoption of industry best practices and guidelines are a critical factor in the success of the mobile advertising industry,” said Michael Bayle, GM, Global Monetization, Connected Life, Yahoo!. “We worked closely with the MMA to develop guidelines that benefit our global advertisers and consumers alike and will continue to do so as the industry develops best practices for additional mobile marketing practices and formats such as games, video and search.”

The MMA EMEA mobile advertising guidelines were established to allow mobile advertisers to reach consumers while ensuring that advertisements display effectively on the majority of mobile devices without compromising the user experience.

Originally posted on September 25, 2007 @ 10:44 am

NeXplore taps blinkx for advanced video search

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nexplore.jpgNeXplore Corporation announced it has partnered with blinkx to provide advanced video search functionality for NeXplore Search, an innovative search engine optimized for a superior end-user experience and the delivery of highly targeted search, display and rich-media ads. NeXplore Search private beta launch is slated for later this month.

Under the terms of the agreement, blinkx will power video search for NeXplore Search, allowing the new search engine to leverage results from blinkx’s index of over 14 million hours of searchable audio-visual content. NeXplore and blinkx will share revenue generated from ads accompanying video or audio search results displayed on a co-branded results page.

Originally posted on September 27, 2007 @ 5:35 am

Microsoft delivers local video advertising capabilities to AP Online Video Network

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microsoft.jpgMicrosoft Corp. announced that it has built a world-class video ad serving solution for the Associated Press (AP) Online Video Network (OVN) using MSN Video and Atlas AdManager. AP media-member and customer web sites will now have the capabilities to sell and deliver local advertisements with local content. This is the first joint solution from MSN and Atlas since the close of the aQuantive Inc. acquisition, marking a major collaborative milestone for Microsoft’s newly formed Advertiser and Publisher Solutions (APS) Group.

Powered by a “white-labeled” version of the MSN Video player and featuring exclusive AP content produced specifically for the Web, the AP OVN provides high-quality, in-depth reports from the world’s largest news-gathering agency, reaching 61 million unique visitors and serving more than 1,800 affiliates across the United States. With the new ad serving platform, the AP OVN will now be able to serve local video ad inventory, allowing such OVN affiliates as WCBD-TV in Charleston, S.C., and The Knoxville News Sentinel in Knoxville, Tenn., to drive deeper audience engagement in their sites and generate additional advertising revenue.

Originally posted on September 24, 2007 @ 2:17 pm