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New Media News Every Morning

AdBrite adds full page ad format

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AdBrite, the Internet’s Ad Marketplace, has launched “Full Page Ad,” a new advertising format in the company’s suite of innovative online advertising products. It provides advertisers with exclusive visibility and full interactivity for maximum impact, as well as precise, real-time measurement and reporting on every site where the ads appear.

Freed from competing for attention with other text and graphical ads on the same screen, the Full Page Ad can deliver imagery with an impact that recalls classic print ads such as the Absolut and Got Milk? campaigns.

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Advertisers can easily utilize their existing website or landing page as the advertising content, allowing consumers to interact with their content just as they would if they had navigated there directly. A single click closes the ad and returns the visitor to the original session.

Metrics gathered since the Full Page Ad has been in beta underscore the high levels of engagement it delivers. Over the past week, consumers have viewed AdBrite Full Page Ads for an average duration of 30 seconds, a length of engagement comparable to the typical television ad.

Originally posted on October 15, 2007 @ 10:21 am

Join Kraft Singles “Have A Happy Sandwich” video contest and win $50,000

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If you are a Video fanatic and grilled cheese lover, this is your time to shine…

Kraft Singles is giving grilled cheese lovers the chance to share their happy moments with the Kraft Singles “Have A Happy Sandwich” video contest launching on MySpace.

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One winner will receive $50,000 and the chance to see his or her video brought to life as a national commercial. This contest invites people to create their own 10- to 15-second interpretation of a Kraft Singles “Have A Happy Sandwich” commercial. Participants are encouraged to use their favorite creative mediums, such as illustration, video, animation, music and even comedy.

“The grilled cheese is a classic that’s long been loved by people of all ages. In fact, Americans enjoy more than 2 billion grilled cheese sandwiches each year. We’d like Americans to join us in taking a fresh and fun look at one of their favorite at-home foods by expressing themselves in one of their favorite online communities,” said Jane Hilk, vice president of marketing for Cheese & Dairy at Kraft Foods.

Originally posted on October 16, 2007 @ 9:42 am

WallStreet Direct enters online video advertising space; Signs agreement with Vibrant Media

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vibrantmedia.pngWallStreet Direct, Inc. has signed a publishing agreement with Vibrant Media, Inc., a leading provider of contextual video advertising.

Vibrant Media’s in-text advertising solutions enable publishers to monetize web content when users mouse over a relevant word or phrase of interest linked to rich media advertising content. Vibrant’s Intellitxt technology ensures that all advertising information is precisely targeted and contextually relevant. Vibrant Media manages more than five billion words per month for top advertisers such American Express, Discover Card, FXCM.com, State Farm Insurance and Liberty Mutual.

WallStreet Direct will deliver Vibrant in-text video advertising campaigns throughout its flagship website. The Company will earn incremental revenue for advertisements placed within content on the website.

Originally posted on October 11, 2007 @ 8:02 am

Podaddies secures $1 million funding

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podaddies.pngPodaddies, a new online video advertising company, has closed its first round of angel funding of $1 million. The funding was led by The Band of Angels and The Angels Forum, as well as former executives from other companies. The funding will be used to continue the growth of the company this fall, add staff and execute the vision of founder and CEO Nate Pagel.

Podaddies ensures that targeted ads will be able to play, track and pay whenever and wherever the media is consumed. Using the Podaddies ad network, advertisers can reach highly desirable markets they’ve been unable to reach while video publishers can track and monetize their video content on web pages and after it’s downloaded, shared and distributed.

Originally posted on October 8, 2007 @ 10:34 am

Internet advertising revenues nearly $10 billion in first half of ’07

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iab.pngThe Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.

Originally posted on October 4, 2007 @ 10:57 am