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New Media News Every Morning

ESPN and Nielsen team up to measure usage across different media

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901amSports company ESPN, Inc. and research company The Nielsen Company announced a ground-breaking collaboration to measure how consumers use media across a variety of platforms including television, the Internet and digital mobile devices.

It will provide the first real insight into how people experience television and Internet, including streaming media, in their daily lives.

With its TV network available in 93 million households and approximately 18 million unique Web users per month, ESPN will work with
Nielsen, to develop a new model for cross-media measurement.

This will enable buyers and sellers of television advertising to understand more completely the interaction of new digital platforms with traditional television viewing.

“This ESPN Nielsen initiative will forge new ground in cross-media measurement solutions, allow us to further understand user behavior and provide valuable insight for our advertisers,” said Artie Bulgrin, ESPN senior vice president, research and sales development.

Originally posted on October 17, 2007 @ 12:24 pm

Are you ready for desktop advertising?

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Knowing that the Internet is already cluttered with online ads, a startup company has tapped the “final frontier” of advertising – our PC desktops.

A significant majority of people, at home or work, frequent their PCs more than print mediums, TV ads, billboards and all other ad communications.

DesktopWidgets.org is the startup company providing desktop gadgets or mini-applications that appear on your PC or Mac at start-up as small icons. But when clicked, watch out – these unobtrusive icons are robust with content and features.

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In essence, these widgets place an advertiser directly on consumer desktops each morning proactively, unlike Apple, Yahoo and Google widgets which require a manual “start” of those widgets.

The real clincher is that DesktopWidgets are updatable by the advertiser 24/7, with those updates going live instantly. Advertisers get unlimited advertising for a one-time development fee.

Originally posted on October 17, 2007 @ 11:26 am

Yahoo, WebMD sign exclusive search and advertising agreement

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webmd.pngYahoo! and WebMD announced the forging of an exclusive, multi-year search and advertising distribution agreements. Under the new agreements, Yahoo! will power sponsored search across the WebMD network of consumer sites, including WebMD Health, MedicineNet, eMedicine Health and RxList. In addition, WebMD will extend its advertising reach to include WebMD users across Yahoo! properties and services. WebMD will be the only significant online health publisher to represent Yahoo!’s advertising inventory.

With online advertising spending in the health and pharmaceuticals category expected to top $1 billion next year, this agreement provides both Yahoo! and WebMD with additional reach and targeting that will benefit advertisers and consumers alike. Yahoo!’s robust ad platform coupled with effective targeting capabilities will enable advertisers to reach an even larger engaged audience and consumers will receive more relevant and timely health-related marketing messages. Additionally, should WebMD choose to make its inventory available to a third party advertising network, Yahoo! will have the opportunity to extend its advanced advertising products across the WebMD network of consumer sites on competitive terms.

Originally posted on October 16, 2007 @ 10:52 pm

AdReady launches easy-to-use web-based service

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adready.pngAdReady has launched a new service that enables advertisers to customize proven display ads in minutes and run targeted campaigns across the web.

With AdReady’s Performance Ad Library, advertisers begin their campaign by creating ads instantly based on an extensive selection of field-tested creative concepts. AdReady then enables customers to run targeted campaigns with publisher partners that include Google, Yahoo’s Right Media and AOL’s Advertising.com. AdReady not only offers detailed reporting on campaign results, it provides insights that allow advertisers to maximize their returns on their marketing dollars in only a few clicks.

AdReady is also currently testing a co-branded version of its technology that enables online publishers and site-owners to tap the power of the AdReady solution for their own advertisers. The co-branded publisher solution will be available in 2008.

Originally posted on October 17, 2007 @ 4:47 am

Industry leaders join Maven Networks to redefine Internet TV advertising

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maven.pngMaven Networks, an Internet TV platform company, along with Fox News Digital, Scripps Network, Ogilvy, Digitas, TV Guide, 4Kids TV, Microsoft Corp., DoubleClick and 24/7 Real Media, announced the formation of the Internet TV Advertising Forum, an industry collaboration to define next-generation online video advertising standards. The industry collaborative was established to help solve the challenges and deficiencies associated with current online video advertising models.

The goal of the Forum is to develop and standardize effective online video advertising solutions that create engaging and appealing user experiences as well as innovative and scalable monetization opportunities. To accomplish this, Forum members will leverage comprehensive research, development and usability testing of new ad formats and technology capabilities to address the challenges associated with launching successful Internet TV advertising campaigns.

The Internet TV Advertising Forum will meet regularly to complete several projects ranging from an in-depth research project designed to identify and test various new video ad formats to the development of technical capabilities that meet the individual needs of each market segment participating in the collaboration. The results of this research project will be made public by the end of 2007.

Originally posted on October 15, 2007 @ 7:44 am