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New Media News Every Morning

Universal McCann CEO Nick Brien, Arianna Huffington added to roster of speakers for ad:tech New York

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adtech.pngUniversal McCann Worldwide CEO Nick Brien, whose 20-year career has made him one of the most influential executives in the world of integrated marketing and advertising, will deliver the opening keynote address at the ad:tech New York Interactive Marketing Conference on November 6. It was also announced that political blogger Arianna Huffington, whose Huffington Post blog has become a touchstone of digital media, has also been added to the ad:tech program.

The 2007 conference will be a wide-ranging discussion of the ways in which the digital medium is transforming every aspect of marketing and advertising from content to delivery method to enabling technology. Over the past two decades, Brien has been at the center of every major paradigm shift during a career that included stops at Publicis Groupe’s Leo Burnett and Starcom prior to taking the helm at Universal McCann.

Huffington will join the keynote roundtable, “The State of the Industry: Presented by the IAB,” on November 7. The discussion will be led by IAB President and CEO Randall Rothenberg.

Originally posted on October 31, 2007 @ 10:47 pm

The Nielsen Company and Google establish strategic relationship

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nielsen.pngThe Nielsen Company and Google announced that the companies have established a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen’s experience in television audience measurement to bring demographic data to the Google TV Ads advertising platform. By combining Nielsen demographic data with aggregated set-top box data, Google can provide advertisers and agencies with comprehensive information to help them create better ads for viewers and maximize the return on their advertising spending.

Google TV Ads is an online platform for buying, selling, measuring and delivering television ads. The platform, which has been operational since May, includes advertising inventory across hundreds of channels and all dayparts. A key benefit of Google TV Ads is the ability to report second-by-second set-top box data so advertisers can evaluate the reach of an ad and only pay for actual set-top box impressions. Advertisers can better understand exactly how their ad is performing and make near real time changes to their TV advertising campaigns to deliver better ads to viewers. Data derived from Nielsen’s representative television ratings panels will provide Google TV Ads advertisers with the demographic composition of the audience.

Google and Nielsen will also explore a number of other opportunities to work together to measure online and other media. Additional details of the agreement were not disclosed.

Originally posted on October 27, 2007 @ 11:12 am

Collective Media secures funding

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collectivemedia.pngCollective Media has closed a Series A round of funding led by Greycroft Partners, in conjunction with iNovia Capital. Collective Media’s online advertising network reaches 120 million unique users monthly on a wide selection of established Websites, including the largest aggregation of online news channels.

Collective Media will utilize these funds to enhance its proprietary ad network platform. Collective leverages audience targeting and optimization tools to increase the value of both top-tier, branded inventory and brand advertising. The platform features sophisticated tracking management and reporting technology. The capital will also be used to support the company’s rapid growth by increasing resources in its national sales, account management, and advertising operations.

Originally posted on October 23, 2007 @ 10:03 pm

Hoy expands advertising reach with Google Print Ads

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hoy.pngHoy, Tribune Company’s daily Spanish-language newspaper in Chicago and Los Angeles, announced that it is participating in the Google Print Ads program, becoming the first Spanish-language publication to participate. More than 600 English-language newspapers already take part in the program. Joining Google’s Print Ads program continues the company’s strategic efforts to provide advertisers with more ways to extend their influence to the fast-growing U.S. Hispanic population, while increasing ad revenue for the paper.

Google Print Ads enable advertisers to easily create, purchase and run traditional print newspaper ads from a single online interface in newspapers across the U.S. Google Print Ads makes this process simpler by allowing advertisers to choose when the ad should run in a participating publication and then offering a bid per insertion. The publisher reviews the bid and can either approve, decline or negotiate the offers. A new feature, print ads creation marketplace, allows small advertisers the ability to easily create their newspaper ads online.

Originally posted on October 23, 2007 @ 1:41 pm

Visible World and DoubleClick team up to make dynamic and relevant video advertising

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visibleworld.pngVisible World has teamed with DoubleClick to apply Visible World’s targeting and versioning technology to rich media advertising using DoubleClick Rich Media and Video. The combined solution brings Visible Worlds’ expertise in video advertising from the television world to the rapidly growing world of online video. The result is Dynamic Video, a new feature for DoubleClick Rich Media ads, which combines the interactive design, ad serving and reporting capabilities that interactive agencies and advertisers have come to expect with the power of dynamically generated, flexible, customized video messages.

The team up is designed to provide advertisers with the ability to easily create and monitor hundreds or thousands of versions of their video creative messages and dynamically deliver the exact optimized message to each web browser across hundreds of web sites.

Originally posted on October 23, 2007 @ 10:06 am