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GoldSpot Media secures $3 million funding

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GoldSpot Media, an innovative mobile media startup delivering dynamic ad-insertion for mobile broadcast TV, has closed $3 million in Series A funding with Silicon Valley investor Exa Ventures. GoldSpot Media offers a unique end-to-end mobile advertising solution that dynamically inserts non-intrusive, highly targeted, interactive alternate content into broadcast and streaming video on mobile phones.

“This funding allows us to execute on the company vision to make mobile broadcast a profitable business case for the entire value-chain,” said Srini Dharmaji, GoldSpot Media’s president and CEO. “GoldSpot Media is uniquely positioned to influence the future of mobile broadcast TV by offering the potential for an entirely new advertising revenue model.”

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Originally posted on January 22, 2008 @ 5:23 pm

Amobee taps Canada’s Target Broadcast for ad partnership

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Amobee Media Systems and Target Broadcast Sales Inc. announced partnership in which which Target Broadcast will represent the sales channel for select mobile advertising inventory managed by Amobee. Advertisers eager to reach the Canadian market can now take advantage of new opportunities in mobile advertising. Amobee is the world leader in advertising solutions for mobile operators. Target Broadcast Sales Inc. is Canada’s only independently owned national media sales organization.

Originally posted on January 23, 2008 @ 8:56 pm

Focus Media forms partnership with Dentsu for Internet advertising in China

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Focus Media Holding Limited, China’s largest digital media group, announced that its wholly-owned subsidiary, Hua Kuang Advertising Company has entered into a joint venture agreement with Dentsu to form a new Internet advertising company in China. The newly established company will focus on providing Internet advertising related services to clients of the Dentsu Group companies in China and will work closely with Focus Media’s Internet advertising division to strengthen its Internet advertising technology solutions capabilities and media sourcing competence. Dentsu Inc. will own 67% of the joint venture while Hua Kuang will own the remaining 33%.

Originally posted on January 22, 2008 @ 5:42 pm

Quattro Wireless unveils GetMobile.com

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Quattro Wireless unveiled GetMobile.com, the free self-service extension of Quattro’s popular GetMobile advertising network where publishers and advertisers are empowered to build, monetize, and measure their own mobile web presence. At GetMobile.com, publishers and advertisers can use Quattro Wireless’ first-of-its-kind “Juicing” technology to quickly and easily adapt wired web sites and advertising for mobile to provide mobile consumers with the dynamic Web experience they expect from their mobile devices.

At GetMobile.com, publishers can employ free self-service mobilization tools to quickly adapt their on-line content into a world-class mobile experience and apply for inclusion in the GetMobile Network. Advertisers can also build out compelling, interactive ad landing pages that draw in an attentive mobile audience, as well as bid for placement on a diverse inventory of publisher content in the bid-for-click GetMobile Exchange.

Originally posted on January 21, 2008 @ 8:24 pm

Boingo selects JiWire to sell and serve Wi-Fi ads in major airports

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Boingo has selected JiWire to sell and serve advertising on its Wi-Fi airport networks. Boingo users will see JiWire-supplied advertising throughout the Boingo Wi-Fi login process at 28 major U.S. and U.K. airports, including Atlanta-Hartsfield, JFK and LaGuardia in New York, Chicago’s O’Hare and Heathrow in London.

The JiWire Wi-Fi Advertising Network enables targeted delivery of premium advertisements based on the recipient’s location and device. As an example, the network will enable targeting of advertisements delivered to Boingo users at specific airports. Advertisers on the JiWire network include Charles Schwab, Microsoft, Nokia, and Toshiba.

Originally posted on January 21, 2008 @ 6:22 pm