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TheLadders.com breaks first national advertising campaign

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TheLadders.com, the online marketplace for $100k+ jobs, has launched its first national advertising campaign. The company has tapped Fallon Minneapolis, one of the world’s leading creative shops, as its first agency of record.

The partnership ushers in an exciting new chapter for TheLadders.com, which has experienced 100% growth each year since its launch four years ago. The company, which has been featured in The Wall Street Journal, USA Today and The New York Times and has also been named among Forbes’ “Best of The Web,” has grown to 1,800,000 members and more than 35,000 recruiters, exclusively serving the high-end job marketplace.

The campaign breaks nationally with print and television spots, both called “Tennis Court.” The TV spot depicts a championship tennis match in which madness ensues when droves of people run onto the court trying to get into the game. The visual chaos of the spot conveys a sentiment that is familiar to many job-seekers who have tried to apply for a job online: when you let everyone play, nobody wins. The message is consistent with TheLadders.com’s unique brand position as a premium job site catering only to $100,000k+ people looking for $100,000k+ jobs.

Originally posted on January 30, 2008 @ 4:30 am

Sean Keaveny appointed Managing Director of Burst AdConductor

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Burst Media has appointed Sean Keaveny as Managing Director of Burst AdConductor, the company’s hosted ad management platform. AdConductor delivers a suite of technology and services to sell, serve, manage and bill advertising across individual websites and large, multi-site ad networks. As Managing Director, he will be responsible for driving growth in the AdConductor business unit, and providing strategic leadership to this part of the business. Keaveny will also be charged with reinforcing AdConductor’s position as a leading edge technology platform.

Keaveny’s experience in the publishing world will help catalyze growth in new markets for AdConductor. Keaveny joins Burst from Reed Business Interactive Division where he served as Vice President of Operations. Reed Business uses Burst AdConductor to manage the ad delivery for more than 80 business publications and 55 websites. The product is also central to the management of the Reed Partner Network (RPN), a collaboration between Burst Media and Reed Business, where advertisers can better target hard-to-reach online audiences who rely on business-to-business websites for news, information and industry-specific content.

Originally posted on January 29, 2008 @ 11:04 pm

Tremor Media inks partnership with Digitalsmiths for video ad targeting

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Tremor Media and Digitalsmiths announced its partnership that enables dynamically and contextually targeted video advertising across Tremor Media’s network using Digitalsmith’s VideoSense targeting solution. Tremor’s network reaches 51% of the internet delivering banner and in-stream video advertising opportunities that reach more than 92 million unique visitors per month – all of whom will benefit from increased advertising relevance. Now online marketers can successfully reach users with relevant ads that speak directly to them while they are engaged with the video content of their choice.

Publishers using Tremor’s Ad-inStream solution will also have the option to integrate Digitalsmiths AdSafeTM and AdIQTM to ensure that advertisers’ brand messages will only be seen adjacent to the most appropriate content.

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Originally posted on January 29, 2008 @ 4:00 pm

Etology hits 2 billion ads served daily

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Etology has hit over two billion ads served daily, surpassing its competitors on a global scale. Etology’s unprecedented growth in the past year, from serving 300,000 daily ads in January 2007, one billion in September 2007 and now over two billion today, has made its next-generation network a powerful force in the online self-serve advertising market. Etology’s global reach spans over 190 countries, with the largest volume of ads served to North America, Asian, Germany, United Kingdom, Brazil and France.

Etology’s unique advertising network provides an optimal platform for consumers to monetize their web sites effectively with text and banner ads ranging from standard ad units to commercial breaks and thumbnail ads. Etology’s flexible self-service ad machine enables advertisers to plan powerful targeted campaigns, with scalability to fit any budget and website. With an easy-to-use navigation dashboard, which eliminates agency middlemen and media buyers, Etology makes it simple to sell and buy online ad space independently. The extensive backend dashboard provides publishers and advertisers live statistics and analytics on ad-placements and ROI results for ad spends.

Originally posted on January 29, 2008 @ 3:05 pm

Adstar, Relevantis collaborate on mobile advertising

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Relevantis has licensed AdStar’s Mobile Advertising Dashboard. Relevantis will integrate AdStar’s technology with its Universal Ad Platform to create a complete solution for the delivery of relevant mobile advertisements to end users. The combined offering gives content publishers an end-to-end solution to monetize their mobile properties through advertising.

AdStar’s Dashboard serves as the user interface for the solution, allowing advertisers to create, schedule and submit their ads directly to publishers in the required format, depending on the end-user device. Relevantis’ software platform allows publishers to maximize mobile advertising revenue by delivering relevant ads, thereby increasing consumer satisfaction and click-thru rates. Relevantis’ Ad-Server is the first unified ad platform to support contextual mobile web and in-application advertising. Relevantis and AdStar have structured a revenue-share agreement.

The Relevantis ad platform supports rich interaction such as “click-to-web”, “click-to-call”, “get directions” and “get coupons”, and allows publishers to leverage in-house sales capabilities in conjunction with external ad initiatives. Through AdStar’s Dashboard publishers can allow advertisers the ability to track their mobile advertising campaigns more closely and understand which ads are working and to what extent, providing a clear illustration of return on investment.

Originally posted on January 24, 2008 @ 4:05 pm