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Budweiser’s Rocky bags top spot in 6th Annual AOL Super Sunday Ad Poll

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AOL announced that Budweiser’s Rocky commercial was the top ranked Super Bowl XLII commercial as chosen by viewers in the 6th Annual AOL Super Sunday Ad Poll. The poll, sponsored by Verizon, began shortly after Super Bowl XLII kick-off when viewers could watch and rank their favorite commercials.

Top Five Ranked Annual Super Sunday Ad Poll Commercials Include:

1 Budweiser: “Rocky”
2 Bridgestone: “Squirrel”
3 Coca-Cola: “Balloons”
4 Life Water: “Thriller”
5 E-Trade: “Baby”

The ads will be available online on AOL Sports for a week following the game.

Originally posted on February 4, 2008 @ 1:32 pm

AOL acquires buy.at

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buyat.pngAOL has acquired buy.at, an independent affiliate network that provides a platform for performance-based e-commerce marketing programs to advertisers and publishers. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization.

buy.at is the fifth advertising acquisition AOL has made in the past 12 months. Last year, AOL acquired Quigo, a contextual advertising firm; TACODA, a behavioral targeting firm; Third Screen Media, the leading mobile advertising network and software provider; and AdTech AG, the leading international online ad-serving company based in Frankfurt, Germany. In 2006, AOL acquired Lightningcast, a leader in delivering advertising solutions for on-demand, live and downloaded video content across the Web. AOL acquired Advertising.com, which operates the largest third-party display network, in 2004.

Originally posted on February 5, 2008 @ 4:57 am

Ad It Last launches U.S. operations

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aditlast.pngAustralian advertising buying and selling start-up Ad It Last launched its U.S. operations by establishing its first office in San Francisco and is in talks with investors and major media companies that have inventory to sell.

Tutone said Ad It Last is a marketplace to buy and sell advertising across all mediums.

“We own the patented technology that creates and runs this kind of deadline driven market place for advertising,” she said.

“And we are the only remnant or distressed last minute advertising marketplace that is managed or accessed via an easy online interface.”

“Just as buyers and sellers use technology to manage stock trades on the New York Stock Exchange for example, Ad it Last is the advertising world’s equivalent, with its powerful technology giving access to remnant advertising in a faster and safer environment – and with cost savings of up to 70%.

“Our customers can include on the buyer side clients large companies, through to SMEs, and on the seller side they can be all media companies like Knight Ridder and News Corporation through to small trade or local news outlets. We already have two of the three of Australia’s largest media companies as a seller clients.

Originally posted on January 31, 2008 @ 6:25 am

5th Finger launches U.S. operations

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5th Finger, a global authority in mobile marketing, has officially launched in the U.S. to work closely with leading brands and interactive agencies across North America.

The company has already made significant traction in the North American market. It has recently announced a long-term distribution partnership with leading media sales company, TVi Media, which focuses on direct response television, interactive and mobile advertising representation for brands across the country’s leading broadcast networks. 5th Finger is also working with leading interactive agencies in the United States, including Avenue A | Razorfish, on mobile marketing programs.

5th Finger is led by CEO, Campbell Corfe, alongside the five company co-founders: Steen Andersson, VP of Marketing; Warren Billington, VP of Sales – Mobile Marketing; Patrick Collins, VP of Engineering; Matthew Costello, VP of Strategy and Luke Forman, VP of Media & Events.

Originally posted on January 30, 2008 @ 10:59 am