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Burst media launches vertical ad network for early adopters

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burstmedia.pngBurst Media has launched the Burst Early Adopters Network, an online advertising network for advertisers who seek to reach consumer technology early adopters. This custom network makes it easy for brand advertisers to target the influential “technophile” and “gadget-geek” demographic across a hand-picked set of high-impact, high-quality web sites. Additionally, numerous sites within the Burst Early Adopters Network have been pre-qualified to run custom advertising creative and rich media ad units including expandables, in-banner video, and interstitials as well as custom sponsorships.

With a reach of more than 23 million unique monthly visitors on more than 200 websites, the Burst Early Adopters Network provides broad access to an influential audience. The Early Adopters Network leverages Burst’s twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Access to the Early Adopters Network is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the Burst Early Adopters Network an expert sales team with deep advertiser relationships. The Burst Early Adopters Network joins the CDKitchen Cooking Network and the Burst Moms Network in Burst’s branded vertical network offerings.

Originally posted on February 19, 2008 @ 9:26 am

Millenial Media adds MLB.com to mobile advertising network

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Millennial Media, the cross-platform mobile advertising company, announced that MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, has become the latest top-tier content publisher to join its growing mobile advertising network platform. As the leader in delivering scalable mobile campaigns to targeted audiences, Millennial Media provides the best possible user experience to mobile web customers while generating the most value for brands and revenue for publishers such as MLB.com. Through this agreement, marketers can easily reach, activate, and engage baseball enthusiasts who visit MLB.com’s mobile website for complete coverage, including up-to-the-minute news, live scores, complete game schedules, player and team stats and more.

Originally posted on February 16, 2008 @ 12:24 pm

Yahoo! acquires Maven Networks for $160 million

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Yahoo! Inc. has acquired Maven Networks, Inc. to expand state-of-the-art consumer video and advertising experiences on Yahoo.com and Yahoo!’s network of video publishers across the web. Under the terms of the agreement, Yahoo! acquired Maven Networks for approximately $160 million.

Maven’s platform is currently used to manage, distribute and monetize premium online video content for over 30 major media companies, including Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, and the Financial Times as well as hundreds of their affiliates. Together they represent one of the most robust video platforms in the industry.

The Maven video publishing platform enables publishers to deliver state-of-the-art consumer video experiences through simple media management, workflow and flexible media players. Maven also enables publishers to increase video ad inventory and revenue through a dynamic advertising insertion engine, sophisticated inventory management, reporting tools and advanced ad formats.

Originally posted on February 12, 2008 @ 10:17 am

U.S. Internet advertising up by 27% to $25.5 billion in 2007

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IDC reported that total U.S. Internet ad spending in the fourth quarter of 2007 (4Q07) grew nearly 28% over the same quarter in 2006 to $7.3 billion. For the full year 2007, online ad revenue grew 27% year over year to $25.5 billion, according to IDC’s U.S. New Media Quarterly Wrap-Up.

IDC research also found that Google’s net U.S. market share declined for the first time in two years due to slower growth in domestic fourth quarter sales. The market leader’s net U.S. Internet advertising market share was down 0.5 percentage points to 23.7% last quarter compared to 3Q07. Google’s estimated net U.S. Internet advertising sales (excluding the traffic acquisition costs they pay out to the partners in their networks) grew by a little more than 40% in 4Q07, but its year-on-year growth rate in the quarter before had been 50%.

Originally posted on February 11, 2008 @ 11:11 am