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New Media News Every Morning

Avenue A | Razorfish attributes $735 Million of online spend to vertical properties and search engines

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In its fourth annual digital outlook guide for marketers and advertisers, Avenue A | Razorfish reports that domestic advertising media billings for the agency grew to $735 million on more than 1,800 web sites in 2007, up 36 percent from 2006. Publisher web site spending slipped to 19 percent of billings, down from 24 percent in 2006.

The broad range of vertical web sites that saw increased traffic, included entertainment sites and those focused on video sharing, gaming, music and social networks. Growth on 2008 Digital Outlook Report search engines was attributed to improved flexibility for testing advertising relevance, targeting and campaign management. The agency also continued to consolidate its spending in the ad network category with the five largest online ad networks, as billings increased to 71 percent in 2007, up from 63 percent in 2006.

Originally posted on February 25, 2008 @ 6:02 am

Internet advertising revenues reach new highs

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The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) revealed that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full year 2006. Q4 2007 revenues totaled approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by PricewaterhouseCoopers. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first, third and fourth quarters. Fourth quarter and full-year online ad revenue estimates result from surveying and aggregating data from the top 15 online ad sellers, and then extrapolating those to calculate the total estimated industry revenue figure.

Actual third and fourth-quarter results will be reported in the full 2007 Internet Advertising Revenue Report, expected in May 2008. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

Originally posted on February 25, 2008 @ 5:54 am

Brightcove supports Google’s contextual ad for video

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Brightcove Brightcove is supporting the AdSense for video beta program, Google’s contextual advertising technology for online video. Brightcove’s support of the AdSense for video beta program unlocks a powerful economic proposition for the web’s top media publishers. Brightcove customers, which include some of the world’s largest and most innovative media, entertainment and consumer brands, will now have an additional and complimentary advertising opportunity available to monetize video stream across their web properties.

Serving ads based on both the content of an Internet video and the context of a web page, AdSense for video beta gives media publishers the
additional ability (beyond direct ad sales) to target tailored in-stream overlay ads from Google’s large base of advertisers. Publishers and content
providers can control which videos get which ads and when the ads play in each video. Appealing to both consumers of online video and the advertisers trying to reach them, AdSense for video’s InVideo and text overlay ad format is non-disruptive and does not separate viewers from their desired content.

Google’s AdSense for video beta is currently available through Brightcove in a limited beta release with select customers. The company said they plan to make the feature generally availability to publishers in 2008.

Originally posted on February 22, 2008 @ 3:30 pm

YuMe to serve video overlay ads

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YuMe will serve InVideo overlay ads as part of Google’s AdSense for video beta advertising program. Leveraging YuMe’s leading ad management platform and as part of its commitment to deliver optimal monetization and fill rates for its clients, YuMe publishers who are current AdSense customers will also now have the opportunity to accept AdSense for video ad placements.

Google’s AdSense for video beta program extends the model of the company’s highly popular AdSense text advertising business to the rapidly growing online video space. Targeted, contextually relevant InVideo graphical ads and text overlays help advertisers connect with consumers while providing a positive experience for users and an effective and efficient monetization opportunity for publishers.

Originally posted on February 21, 2008 @ 9:23 am

Tremor Media to offer Google’s video beta ad program

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Tremor Media has been selected to be part of Google’s AdSense for video beta advertising program. Tremor Media has incorporated “One-Click Integration” of Google’s contextually targeted ads into their dynamic ad insertion platform, Ad-inStream (AIS), enabling publishers in the Tremor Media network to accept targeted Google AdSense for video advertising formats with a simple check-box.

Publishers across Tremor Media’s network can now support traditional text overlays through Google’s AdSense for video beta, providing contextually targeted advertising by leveraging a video’s metadata.

Originally posted on February 21, 2008 @ 10:38 am