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New Media News Every Morning

blinkx, Denuo Group partner to improve online video ads

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denuo.pngblinkx and Denuo are partnering to explore and create best practices for improving advertising and marketing tied to online video.

Under the terms of the agreement, blinkx and Denuo will collaborate on projects for better understanding how the industry can increasingly deliver effective online video advertising campaigns that map to the right audience, are delivered in the right context, and in the most appropriate form. Future planned initiatives will be announced at a later date. Denuo is part of the Publicis Groupe, the world’s fourth largest communications company and its second largest media strategy and buying group.

Originally posted on February 26, 2008 @ 5:00 pm

Intergi grows into one of the largest video game and entertainment advertising networks

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Intergi announced that the company’s proprietary advertising network, targeting video game enthusiasts worldwide, has exceeded the 500 website mark, making Intergi’s reach to the gaming and entertainment sector more than 9 billion monthly impressions strong. The announcement, made by the company’s president, Jayson Dubin, comes in conjunction with Intergi’s preparation for its one-year mark since launching last spring.

In addition to growing into a network of 500 websites in just 10 short months, Intergi has penetrated the burgeoning $25 billion gaming marketplace by:

• Launching one of today’s only advertising platforms capable of serving online advertising in a Flash environment.

• Securing exclusive advertising representation agreements with the industry’s largest and most notable players including SOE (Sony Online Entertainment), Wizards of the Coast, and more than 30 premium gaming sites.

• Creating a cost-efficient and effective scenario for media planners and marketing managers by offering a customizable product that’s realizing exceptional click through rates.

Originally posted on February 26, 2008 @ 10:08 pm

AOL web properties to deploy Quigo’s AdSonar Platform

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adsonar.pngAOL announced that Quigo will deploy a private label version of the AdSonar platform across AOL’s leading digital brands including News, Money & Finance, Entertainment and several other properties.

AOL will now be able to offer its advertisers text-based, pay-for-performance advertising solutions on an individual property or across the collection of AOL’s sites. Quigo’s AdSonar-powered advertising platform will also offer full transparency and control, unlike other blind ad networks where advertisers are uncertain of the specific sites or pages where their ads will run. Other AOL properties slated to deploy the AdSonar platform include AOL Sports, AOL Mail and many more.

Originally posted on February 25, 2008 @ 10:45 am

SilverCarror turns banner ads to direct marketing ROI machine

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Online lead generation company SilverCarrot has introduced iFlipit, a powerful, targeted system that converts traditional internet advertising banners into a source of highly-qualified, non-incentivized leads and information inquiries for advertisers.

FlipitTM benefits publishers by increasing “stickiness” because consumers can respond to offers while remaining on the original page—a vast improvement over traditional banners that force viewers to “click away” from the website they were viewing. The technology is much easier to use than traditional rich media and is delivering higher CPM than the existing ad exchange model technology.

iFlipitTM benefits advertisers by providing quality leads because consumers who express a genuine interest in your product tend to convert at higher rates. Leads flow from major, high-quality, content-rich sites that are identified upfront and generated without any additional incentives.

Originally posted on February 25, 2008 @ 10:23 pm

Burst Media launches Video Advertising Channel

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Burst Media today introduced the BurstVideo InBanner ad unit and the Burst Video Channel. BurstVideo InBanner allows advertisers to use existing video assets to deliver a flawless advertising experience with sight, sound and motion next to high-quality web content. Furthermore, the BurstVideo InBanner unit is a customizable stand-alone advertising unit, independent of video content, which once played, leaves behind a brand image that reinforces the advertiser’s message. Burst will distribute the video content across an available inventory of over 200 million impressions per month through its new Burst Video Channel.

The BurstVideo InBanner unit is part of Burst’s commitment to provide web publishers and advertisers with cutting-edge advertising solutions. The BurstVideo InBanner unit was developed in collaboration with PointRoll, a developer of rich media technology solutions. Burst Media is one of the first ad networks to be included in PointRoll’s Included Program. The relationship enables Burst and PointRoll to offer streamlined campaign execution to advertisers and agencies looking to place rich media advertisements across Burst’s network of quality web sites.

Originally posted on February 25, 2008 @ 6:36 am