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Online ad spending set to grow despite economic slowdown

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The U.S. online ad spending is going against the grain for it is expected to grow this year despite the present economic crisis. eMarketer.com predicts it will by 23% in 2008 while total US ad spending will just grow by 3.3%. The table shows the projected ad spending until 2012.

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In terms of online ad format, search will still lead the pack with 40% of total spending going to its direction. Rich media/video ads is consistently gaining share while e-mail, display ads, and classified ads will slow down.

A senior analyst at eMarketer pointed out the need to measure online ads accurately is extremely important to attract marketers with reduced budgets.

Originally posted on March 19, 2008 @ 1:53 pm

MindMatics introduces ad-sponsored text messaging to TV series

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MindMatics is introducing ad-sponsored text messages to interactive TV voting and sweepstakes. The Australian airline Qantas is participating in this new mobile marketing campaign for the game show “Merv Griffin’s Crosswords”.

The promotion, which invites audience responses to questions embedded into broadcast episodes of the gameshow, will run for two consecutive weeks and will allow the audience to text in or enter their answers on the show’s dedicated website. The winner will be announced on the Crosswords site at the end of the promotion. MindMatics will handle the mobile marketing campaign with regard to application development, short code management, vote processing, winner notification and sweepstakes administration. When texting in, participants will also receive a bounce back message that redirects them to further offers and services on the Qantas web site.

This new and innovative marketing is designed to create a fully interactive experience by integrating modern technology and addressing the consumer through multi-media devices (television, mobile and on-line). Viewers will be able to interact and experience the brand in the context of their favorite TV show.

Originally posted on March 19, 2008 @ 9:46 pm

Monsoon Ads launches online video ads and agreegation platform for India

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monsoonads.pngMonsoon Ads, an aggregator of online display and contextual advertising for India, has launched its online video advertising and aggregation platform. Monsoon Ads is the first company to aggregate and serve video ads for the Indian market that enable video on demand web sites to generate revenue from streaming video views. Monsoon Ads also announced an agreement to power online advertising on Eros International’s newly launched on-demand platform that embraces the revolutionary advertising supported model.

Using Monsoon Ads, web portals are able to offer video content completely free by monetizing the video stream with periodic targeted advertisements. This is similar to the television model, however, unlike television where advertisers pay for the reach of a station/channel, Monsoon Ads charge advertisers only for advertisements that are actually viewed by users. The ads are delivered based on real time user information including location, age and gender of the viewer, allowing brands as well as local business to reach either the entire audience set or a specific audience restricted by the parameters that they select.

Originally posted on March 19, 2008 @ 9:00 am

Yellowpages.com expands to include Microsoft search sites

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Yellowpages.com announced a distribution agreement with Microsoft Corp. that will put Yellowpages.com’s comprehensive advertising listings and content in front of consumers who use Microsoft’s local search sites. The agreement is expected to launch in early April and will give Yellowpages.com advertisers exposure through Microsoft’s search pages within the Live Search and Live Search Maps properties, including MSN Yellow Pages.

Originally posted on March 17, 2008 @ 7:39 pm

Jivox forays into India, starts Indian operations

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Jivox has entered the Indian market with the opening of its Indian operations, Jivox Software India Pvt Ltd, through a sales and development office in Bengaluru. The company is now poised to launch its online video advertising service in India.

Naren Nachiappan has been appointed as managing director of Jivox Software India Pvt Ltd. The Bengaluru centre will house the sales and marketing team as well as the development team.

The Jivox service provides tools which enable advertisers to create and place ads on their own, including an interactive ad creation tool that allows advertisers to leverage templates provided by the service or use their own creative content to develop compelling video ad content. After creating their ads with Jivox, advertisers tap into the service’s micro-targeting algorithms and established network of online video publishers to deliver their advertising to audiences based on geographic, demographic or contextual parameters. The Jivox platform includes self-service video creation tool – Jivox AdSlate, Targeting and Campaign Management technology, and Jivox Video Network.

Originally posted on March 17, 2008 @ 9:44 pm