901am

New Media News Every Morning

AdMob introduces comprehensive free mobile analytics suite

By

The mobile web is taking the next step in maturity as AdMob announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

Originally posted on April 30, 2008 @ 11:28 am

eHealthforum.com glams up its online ad strategy

By

ehealth.pngIn an exclusive partnership arrangement, Glam Media will represent premium ad inventory for EHEALTHforum’s categories for women’s health and pregnancy. As well as increasing traffic, the co-branded deal will bring EHEALTHforum volumes of extra information from Glam Media’s network of over 500 lifestyle websites, blogs and online magazines. Glam Media will also leverage EHEALTHforum’s medical related online content inventory for advertisers and on the Glam.com Wellness channel.

EHEALTHforum has over 1.25 million unique users per month, over 70 percent of which are women. Glam Media is the category leader for women in the United States and in the U.K*, with more than four and a half million unique visitors in the U.K. recorded in February 2008. Glam Media’s distributed media network model has a reach of 64 million unique monthly visitors globally.

Originally posted on April 29, 2008 @ 12:02 pm

Miniweb targets content owners and advertisers for new interactive service

By

Miniweb Interactive of UK announced the availability of its new ‘TV Key’ service on the Sky Digital TV platform, making TV Key enhanced programming available to over 8.8 million Sky users and all TV channels.

The TV Keys service is now delivering the economies and interactive capabilities of the web to the TV and has already gained the interest of a number of brands, channels and content owners. Miniweb expects to announce new content from household names in the coming weeks and months.

The Miniweb platform makes it easy to re-purpose and successfully deploy internet content as an enhanced TV service with continuation of channel video. Miniweb has also produced the tools and templates that make it easy and quick to design, build and publish interactive TV Sites. Miniweb’s standards based and open interactive platform enables next generation interactive 2.0 experiences through low cost author-once publishing and low cost deployment with maximum viewer reach.

TV Sites are interactive destinations that are made available to the consumer through the TV Key homepage on the Sky EPG. Sites are easy to use with a remote control and are often associated with TV programming. A specific TV Site can be accessed directly by entering a numeric shortcut known as a TV Key, which can be used as an on-screen interactive prompt and connects a viewer directly to a TV Site.

TV Keys are the best on-screen response mechanism for content owners as unlike phone numbers or web URLs, they are easily remembered and immediately usable with a remote control, as well as being free to use. Viewers of any channel can enter a TV Key at any time, by pressing ‘Interactive 0 2’ on the Sky remote.

Originally posted on April 25, 2008 @ 10:06 am

CNET Networks and Yahoo! announce content, advertising, and search partnership

By

CNET Networks, Inc. announced with Yahoo! Inc., a broad, three-year strategic partnership that includes content, advertising, and search marketing components. This partnership creates unparalleled value for users and marketers alike. CNET, as the leader in technology media, provides category expertise and trusted, engaging content destinations for consumers, while Yahoo! brings scale and a broad advertising platform to increase revenue and distribution for its partners.

Originally posted on April 24, 2008 @ 11:55 pm

Six Apart acquires Apperceptive

By

Six Apart has debuted a host of social media services that complement its pioneering technology offerings and respond to the explosive growth of blogging into a mainstream communications technology. The company’s new services provide advertising, design, implementation, custom development and site optimization to bloggers and companies of all sizes.

To power this evolution of the company, Six Apart has acquired Apperceptive, LLC., the agency for designing and implementing social media communities, and established an office in New York City. Since its inception two years ago, Apperceptive has worked with Six Apart to build and expand blog-based web publishing communities for leading properties such as The Washington Post, The Huffington Post, BoingBoing, Major League Baseball, iVillage, Gothamist, Serious Eats, and more.

Originally posted on April 21, 2008 @ 4:55 am