The Interactive Advertising Bureau and PricewaterhouseCoopers LLP announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the U.S. continued their upward climb. For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26%, itself the former record year.

Search, display, classifieds and lead generation all continued growing at a healthy rate, according to the report. Consumer advertisers remained the largest category of Internet advertising spending, at 55% of 2007 full-year revenues, up from 52% from the full year 2006.

This year would be something to look forward when it comes to how we will fare when it comes to Internet ad revenues given the fact that global economy continue to go south.

[Full report]

Originally posted on May 15, 2008 @ 1:51 pm

Ad representatives to web publishers Burst Media has launched Burst Trendsetters Network, an online advertising network that caters to brand advertisers who seek to reach highly influential 15–34 year olds as they view content online. The network allows marketers to deliver their brand advertising in conjunction with some of the Internet’s most engaging entertainment, fashion and music content. The Burst Trendsetters Network includes 100 websites that reach 7 million unique visitors and delivers more than 51 million web impressions.

A key concept behind the Burst Trendsetters Network is the availability of cutting edge creative and inventory options for advertisers to reach these media-savvy consumers. These creative solutions – including widgets, video, storytelling modules, and mobile display ads – extend the reach of an advertiser’s message and introduce a viral element to an advertiser’s campaign. The Burst Trendsetters Network also offers brand advertisers standard IAB creative units, rich media placements and custom sponsorships programs.

Originally posted on May 6, 2008 @ 10:22 am