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New Media News Every Morning

AdMob launches new iPhone 3G ad solutions; $1 million for iPhone developers

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Mobile advertising marketplace AdMob has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. AdMob also announced that it will give $1 million in advertising to developers to promote their iPhone applications, sites and services.

AdMob is launching the developer program to fuel the growth of a new wave of mobile publishers. AdMob has fielded strong demand from advertisers for iPhone ads. As part of the program, AdMob will give $1 million to developers to promote their applications and services. The program is available worldwide.

Originally posted on July 24, 2008 @ 6:43 am

ADTECH signs agreement with Gannett for online ad serving

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Gannett Co., Inc. has selected ADTECH to be its online ad serving provider. By striking a relationship with one of the nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market. ADTECH has been an established ad serving leader in Europe for the past ten years.

ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper web sites, digital properties for all of Gannett’s 19 local broadcast markets, USATODAY.com and many targeted media properties.

ADTECH is part of Platform-A, AOL’s digital advertising business.

Originally posted on July 14, 2008 @ 11:31 am

Microsoft to provide contextual and paid search ads for Rodale’s web properties

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Microsoft Corp. and Rodale Inc. have agreed to collaborate to deliver relevant advertising to Rodale’s portfolio of branded health, wellness and fitness web properties.

Under the agreement, Microsoft becomes the exclusive third-party provider of contextual and paid search advertising for Rodale’s online network, including its key brands MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com.

All of Rodale’s extensive range of health and wellness websites are expected to begin providing Microsoft contextual advertising by the end of July, with paid search advertising to follow at a later date.

Originally posted on July 8, 2008 @ 10:06 am

Yahoo! announces ad-supported online gaming

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Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users by the end of the year, Yahoo! Games solidifies its commitment to providing the Internet’s best gaming experience, and is creating new opportunities for advertisers to reach an engaged audience. The announcement brings the industry’s largest collection of ad-supported games to the biggest gaming audience on the web and reinforces Yahoo! Games’ overall strategy to be the most comprehensive distribution point for games online.

In-game advertising allows Yahoo! Games and its publisher partners to better monetize its games offering, provide advertisers access to a coveted demographic of gamers and satisfy user demand for casual ad-supported games. Top technology providers, Double Fusion and NeoEdge, will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalog. Paid downloads without advertising will also be available to users on Yahoo! Games.

See, it’s good that Yahoo is under stress. It makes the company become more innovative (though this should have been done a long time ago).

Originally posted on July 10, 2008 @ 10:32 am

Veoh introduces targeting system to match brands and viewers

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Veoh Networks has launched a new behavioral targeting system that allows marketers to connect with Veoh viewers based on their video viewing passions and interests. The new system, which is currently in beta, combines video consumption, searching, browsing and community activity data from Veoh’s more than 28 million viewers to deliver branded ads and content to viewers across multiple lifestyle and interest categories.

Veoh’s unique targeting capability provides marketers an effective way to reach audiences across the full breadth of video content available on the web. For example, if an advertiser wishes to target tech and gaming buffs in a video-rich environment, Veoh can deliver that audience both when they’re watching related videos and when they’re watching other types of programming on Veoh. Similarly, if a brand wishes to reach people who watch a particular show, Veoh’s new system can deliver that company’s ads or branded entertainment to fans of that show across all forms and lengths of content on Veoh.

Originally posted on July 14, 2008 @ 6:41 am