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comScore Ad Metrix releases top US online display advertisers

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comScore has released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.

Fox Interactive Media ranked as the top display ad publishing property in June, serving 52.3 billion ad views (15.9 percent market share), with MySpace.com accounting for 51 billion of these views. Yahoo! Sites, which ranked second in total ad views with 34.7 billion (10.5 percent share), reached 130 million unique individuals with its ads — reaching more people than any other publisher. AOL LLC ranked third with 19 billion display ads (5.8 percent share), followed by Microsoft Sites with 15.4 billion (4.7 percent share), and Google Sites with 5.1 billion (1.5 percent share).

Microsoft was the top display advertiser in June with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program. The University of Phoenix, an online university, ranked second with 4.7 billion, followed by Experian (4 billion), which advertises for a variety of sites including LowerMyBills.com and FreeCreditReport.com, and United Online (3.9 billion), which owns the heavily advertised Classmates.com. Several communications providers ranked among the top ten, including Verizon with 3.8 billion, AT&T with 3.8 billion, Deutsche Telekom (which owns T-Mobile) with 3.6 billion and Vonage with 3.4 billion.

Originally posted on August 28, 2008 @ 5:31 am

blinkx partners with Getty Images on search and advertising

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blinkx announced a partnership with Getty Images that would make its content more easily accessible at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against Getty Images’ multimedia, and will share resulting advertising revenue with Getty Images.

“We believe our assets deserve wide exposure, and we’re always looking for innovative ways to make our digital content easily accessible,” said Josh Rucci, senior director of multimedia sales, Getty Images. “We’re pleased to partner with blinkx, whose technology enables us to expand our reach further than ever before.”

blinkx has more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs annd more. blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

Originally posted on August 27, 2008 @ 8:52 am

Tremor Media sees 80% pre-roll completion rates

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Online video advertising network and provider of Acudeo video monetization platform Tremor Media announced the results of its proprietary research on pre-roll completion rates. Tremor Media is observing pre-roll completion rates around 80% for both :15 and :30 second streaming video advertising, which they attribute to their business practice of matching advertising with high quality content.

Tremor Media’s results were garnered from over 100 campaigns and nearly 65 million pre-roll impressions, with both :15 and :30 second campaigns in the automotive, entertainment, technology, CPG, business/finance, and food and beverage verticals. Vertical categories with only :15 second pre-roll data included travel and tourism, teen’s interest, men’s interest, and women’s interest campaigns.

Public perception of pre-roll is finally falling in line with what leading agencies have witnessed first hand; pre-roll advertising is highly effective when paired with the right content.

“Our commitment to avoiding user generated content and focusing on professional produced material as the cornerstone of our value proposition has rewarded our clients with outstanding performance in leveraging a format that has been tainted unfairly in some corners,” said Jason Glickman, CEO, Tremor Media. “Additionally, because of our dedication to protecting the user experience and a fair value exchange, we’ve seen slightly higher completion rates for :30 second ads than :15 seconds. While we wouldn’t suggest it as a best practice, it is proof that audiences are willing to accept pre-roll advertising in exchange for the content they want, on demand.”

Originally posted on August 20, 2008 @ 6:18 am

US mobile ads growing in US and UK but trails India

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Mobile social communities provider Limbo and GfK Technology, a market search agency, have released the latest joint Mobile Advertising Report (MAR), showing a high percentage of mobile phone users in the US, UK and India. This, in turn, indicates that they are receiving advertising messages through their mobile phone: 85 percent in India, 51 percent in the UK, and 37 percent in the US.

Though mobile phone marketing exposure is prevalent in all three countries, the mobile delivery tools vary. Text messaging, however, remains the most common advertising format in all; 74 percent in India, 48 percent in the UK and 22 percent in the US. Mobile web advertising was most prevalent in the UK, with 16 percent of respondents recalling advertising compared with 8 percent of those in the US and 4 percent of those in India. Radio also showed a striking variation with nearly 40 percent of those in India recalling advertisements through radio on their mobile phones compared to only 9 percent in the UK and 3 percent in the US.

Though the US lags behind the UK and India in many mobile phone usage categories, it shows strong growth. The number of people using mobile phones in the US has grown from 251 million in Q4 2007 to over 263 million this quarter, up nearly ten percent. The US also shows steady increases in the number of people who recall seeing advertising through their mobile phone, from 31 percent to 37 percent over the same time period.

Originally posted on August 13, 2008 @ 10:04 am

Wall Street Journal Digital Network, Fox International Channels sign ad sales agreement

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Fox International Channels (FIC) and The Wall Street Journal Digital Network announced an agreement to jointly promote and sell The Wall Street Journal Americas, wsj.com’s Spanish and Portuguese-language online section focusing on Latin America.

Under the agreement, FIC’s television and online properties in Latin America will promote The Wall Street Journal Americas online section to consumers, while its online sales division Worthnet.Fox will become its exclusive third-party ad sales representative in the territory.

FIC and Dow Jones’ sales teams in the territory will also work jointly in offering multi-platform deals to the print, TV and online advertisers of both entities in Latin America and the US Hispanic market. On-air, FIC’s cable television channels in the region such as Fox, FX and The National Geographic Channel will promote The Wall Street Journal Americas online section.

Originally posted on August 4, 2008 @ 10:30 am