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Burst Media launches entertainment ad network

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Burst Media has launched the Burst Entertainment Network, consisting of more than 150 websites that reach 21 million unique visitors and deliver nearly 70 million ad impressions each month.

Sites in the Burst Entertainment Network offer a wide range of entertainment content and are categorized by genre to allow advertisers to reach distinct audience segments. These genres are Action and Sci-Fi (men 18-34 years), Kids and Family (women with children in household), Comedy and Romance (men and women 18-34 years), and Independent (adults 35-54 years).

Originally posted on September 11, 2008 @ 4:37 pm

LinkedIn to launch own ad network– TechCrunch

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TechCrunch today reported that LinkedIn will be launching its own ad network as response to demand from advertisers. The ad network will be in conjunction with Collective Media.

The reporter further revealed that LinkedIn’s rate card will start at $30 CPM up to $76.50. Demand must be so high, indeed.

Originally posted on September 14, 2008 @ 10:19 pm

Burst Media launches wellness network

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Burst Media has launched the Burst Wellness Network, targeting women 35 years and older who frequently look to the Internet for information related to health, beauty, natural living, and fitness.

The Burst Wellness Network is comprised of more than 120 web sites that target women 35 years and older – the decision-maker for many household purchases. The Network delivers 54 million ad impressions and allows health and beauty marketers to engage an active and growing consumer demographic to whom the Internet is an essential information resource.

Many of the websites in the Burst Wellness Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables, in-banner video, as well as customer sponsorships and placements.

This move is obviously to hit the ever-growing market of women.

Originally posted on August 29, 2008 @ 5:01 am

AdParlor reaches major milestone delivering more than one million ad impressions daily

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Startup advertising network for social networking sites AdParlor reached a major milestone with the delivery of over 1 million quality impressions daily. Since launching its advertising platform only four months ago, AdParlor is specializing in providing publishers and marketers with the capability to leverage the vast audiences within social networks such as MySpace, Facebook, Hi5 and Bebo.

“With AdParlor, advertisers and publishers can target prospective customers utilizing social networks and their custom applications across a range of criteria such as age, gender, and location,” said Hussein Fazal, CEO, AdParlor. “Our focus on delivering the highest quality impressions gives advertisers both control and flexibility in delivering their ads within a specific demographic profile.”

The company’s platform offers standard demographic targeting and in-depth ad and application “tagging” for advertisers and publishers. This ensures the delivery of high quality advertising with click-through rates that are double the industry standard of 0.04 percent.

Originally posted on August 16, 2008 @ 6:28 am

Lijit Networks secures $7.1 million funding for search-powered ad network

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Lijit Networks, Inc., a company that provides search-powered applications for both individual online publishers and online publisher networks, has closed a $7.1M series C round of financing, led by Foundry Group. Existing investors, Boulder Ventures and Colorado Fund I, managed by High Country Venture, also participated in the round.

Lijit will use the proceeds from this financing to launch its search-powered ad network, which empowers publishers to sell their own search ad inventory, as well as to expand its offices and employee base.

Originally posted on August 12, 2008 @ 10:30 am