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Glam media launches Glam Luxury Vertical Network

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Glam Media, Inc. announced the launch of Glam Luxury, a vertical channel for luxury fashion, premium travel and fine living. This channel provides luxury advertisers with a targeted way to connect with affluent tastemakers and audiences. Glam Media’s expansion into the luxury market addresses and underscores marketers’ flight to quality properties that can target and provide direct access to influential high-end consumers, even in today’s economic climate.

More than 35 web sites and online publishers have joined Glam Luxury, including BlackBook.com, Luxique, Momist, Senora Cartera and Travels in Taste, along with existing publishers Refinery 29 and Apartment Therapy.

Glam Luxury provides advertisers with a targeted audience of affluent consumers, the demographic that spends 10 hours a week online at home and 3X more time online than reading magazines, according to the Luxury Institute.

Originally posted on October 8, 2008 @ 11:40 am

Federated Media overhauls self-service ad platform

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Federated Media Publishing (FM) has launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”

FM has also unveiled the Online Marketing Idea Exchange, an online community where advertisers, developers, and the wider marketing community can get or contribute advice, solicit or offer professional help, or simply share ideas on how small to mid-sized businesses can more effectively engage customers online.

Originally posted on October 8, 2008 @ 4:27 pm

Burst Media launches Thought Leaders Ad Network

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Online advertising provider Burst Media announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience that is 35 years and older. Sites included in the network present an ideal venue for advertisers to reach decision makers who possess tremendous buying power and influence on consumer trends.

The Burst Thought Leaders Network includes sites and blogs covering a variety of topics including: news, finance, politics, business, technology and international affairs. Many of the websites in the Burst Thought Leaders Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables and in-banner video as well as high-impact sponsorships and placements. Additionally, many sites in the Network offer a clickable wallpaper unit powered by AdCamo.

Originally posted on October 7, 2008 @ 9:02 am

LinkedIn launches LinkedIn Audience Network

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LinkedIn has launched the LinkedIn Audience Network, helping marketers reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers.

Hundreds of top-tier advertisers have already run campaigns on LinkedIn.com to deliver advertising based on the rich and accurate information that LinkedIn members publicly share in their LinkedIn profiles including company size, industry, profession, and seniority. Advertisers can target LinkedIn’s inCrowds – pre-defined and scalable audience segments such as Corporate Executives, Small Business Professionals and IT Professionals – or they can work with LinkedIn to define their own custom audience segments. The LinkedIn Audience Network allows advertisers to extend their reach and build frequency across a wider set of sites.

The LinkedIn Audience Network will benefit partner publishers as well as LinkedIn members. Publishers will enjoy strong monetization of their unsold inventory based on the premium prices afforded by the rich targeting capabilities. LinkedIn members will benefit from a relevant and well-targeted advertising experience across the web.

Originally posted on September 15, 2008 @ 4:40 pm

ValueClick launches premium health and wellness ad network

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ValueClick has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, based on comScore data.

AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.

AdRx Media offers advertisers a convenient way to reach consumers as they go online to learn more about any health related issue, with complete transparency into the sites where their ads will appear. The extensive reach of AdRx Media provides several ways to reach any health-conscious audience via contextual placements alongside condition-specific content and other demographic, psychographic and technographic targeting capabilities.

Originally posted on September 18, 2008 @ 6:44 am