Burst Media has signed The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

Originally posted on December 16, 2008 @ 6:20 am

Burst Media has launched the Kiwibox Teen Network. The network is anchored by Kiwibox, the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the largest content rich web properties to reach teens.

For advertisers, the Kiwibox Teen Network represents a new way to reach a highly valued audience in a fully transparent, youth-safe environment. For publishers, it allows them to monetize their inventory more effectively with access to larger brand campaigns as well as participate in other partnership opportunities, providing additional revenue streams.

The network allows advertisers to reach teens using standard banners and creative out-of-the-box integration opportunities. Kiwibox has a nine year history of developing and executing brand campaigns including contests, custom game integration, section sponsorships, micro-sites, site skins, and many other out-of-the-box placements.

Originally posted on December 9, 2008 @ 12:05 pm

Lijit Networks, Inc. has launched an advertising network that enables publishers to easily sell their own search ad inventory directly to advertisers. Lijit developed an infrastructure to manage the mechanics including inventory, placement, backfill, payment, and reporting, thereby allowing publishers to stay focused on writing great content while still realizing the most value possible from their search.

Publishers in Lijit’s network now have the ability to create a marketplace for their search ad inventory by simply setting their own pricing using a straightforward interface.

“We consistently hear from our publishers that they want greater control and flexibility over their search ads,” said Todd Vernon, founder and CEO of Lijit Networks. “Now, Lijit publishers can price and sell their own search ad inventory, keeping a large share of revenue.”

Originally posted on December 10, 2008 @ 9:08 am