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ADTECH to provide ad serving solutions for Tremor Media

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ADTECH will provide ad serving for Tremor Media, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform.

ADTECH is an independently operated unit within AOL’s Platform-A digital advertising business.

ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.

Originally posted on January 30, 2009 @ 12:05 pm

Jango.com launches music vertical ad network, dubs it as largest in the world

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jangoUS music site Jango announced the launch of Jango Music Network (JMN), dubbing it as the world’s largest and most targeted cost-effective ad network for the music vertical.

The current JMN inventory of music sites reach a collective total of 30 million unique monthly visitors in the US alone. JMN also features a unique methodology that maps brand preference to musical taste and uses it to help advertisers target audiences that will be particularly receptive to their brand.

For example, ads run against the unique artist subset for Dodge Truck received a 273 percent higher click-through rate than ads run against the average artist. For Armani Exchange, the lift was 82 percent and for Gevalia Coffee it was 147 percent. Each brand had a completely different subset of artists, some expected, others somewhat unexpected. Dodge not only performed well with Keith Urban but also Justin Timberlake. Armani Exchange was not just favored by fans of Coldplay but also those of John Mayer; Gevalia Coffee shared a strong affinity with Bruce Springsteen but an even stronger one with Leona Lewis.

Originally posted on February 2, 2009 @ 11:19 am

MTV Networks launches the Comedy Tribe vertical ad network with JibJab

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MTV Networks (MTVN) has expanded its “Tribes” vertical ad network initiative with the launch of the humor-focused Comedy Tribe, anchored by ComedyCentral.com. Among the launch publishers in the new vertical ad network is JibJab.com, the producer of premium video content and digital greetings, which has signed an exclusive ad repping agreement with MTVN.

Under its agreement with JibJab, MTVN will serve as the exclusive sales force for all advertising inventory on the site, as well as JibJab’s popular brand integrations and custom sponsorships. During 2008, JibJab.com received 105 million visits and the company currently has over 6.3 million registered members.

MTVN’s Tribes are demographic-focused vertical ad networks anchored by the company’s core digital properties and extend to sites beyond its online portfolio. The Tribes are intended to offer advertisers extensions of the same audiences and content they find on MTVN sites, while offering greater scale and efficiency. The newly-launched Comedy Tribe joins MTVN’s Parenting Tribe, anchored by ParentsConnect.com, MTV Generation Tribe and Tribes from CMT, Spike and VH1. Through the Tribes initiative, MTVN currently sells inventory across more than 220 partner sites and offers 17 vertical targeting categories.

Originally posted on January 26, 2009 @ 1:03 pm

Federated Media partners with Mixx

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Federated Media Publishing (FM) announced a partnership with Mixx, a social media website. Mixx joins FM’s industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing, Dooce, Mashable and Graffiti.

Mixx has more than 6 million unique users per month. Unlike one-size-fits-all recommendation sites, Mixx puts users in control of their own personal blend of news stories, photos and videos. Mixx users search and discover relevant media and interact within networks of friends by submitting, voting and commenting on online media using social networking and personalization tools.

FM will leverage Mixx’s large, engaged audience and unique structure in order to bring brand marketers into conversations while maintaining the transparency and credibility that are crucial to Mixx users. FM and Mixx will work closely together to design and implement successful conversational marketing executions for FM’s long list of Fortune 500 brand marketing partners.

Originally posted on January 24, 2009 @ 3:13 pm

Burst Media, redOrbit.com launch branded vertical ad network

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Burst Media announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news.

The network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals.

By providing web marketers with access to so many high impact sites at once, the redOrbit Network offers minimal buying complexity.

Originally posted on January 14, 2009 @ 8:28 am