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New Media News Every Morning

ValueClick Media enhances targeting with ActiveAds

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ValueClick Media is introducing ActiveAds, enabling advertisers to tailor banner ad creative for each consumer.

ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.

ActiveAds provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAds targeting is done anonymously and without any use of personally identifiable information.

Originally posted on April 5, 2009 @ 11:20 am

Auditude raises $10.5 Million to propel further its services

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715-1225715473Online video management and advertising platform Auditude has secured an additional $10.5 million in funding from Redpoint Ventures along with existing investor Greylock Partners.

Redpoint and Greylock have between them backed market-leading companies such as DoubleClick, Right Media, Facebook and MySpace. Auditude plans to use the new funds to expand its leadership position in video management and monetization for content owners and publishers across the web.

Auditude enables content owners, publishers and advertisers to benefit from the distribution of video on the web. The company combines their highly accurate and patented fingerprinting technologies with a robust ad platform to simplify video distribution and advertising. The company also has partnerships with some of the world’s largest content and publishing companies including MTV Networks, Warner Bros. Entertainment, and MySpace.

Originally posted on March 23, 2009 @ 8:19 am

AdDogs goes live

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addogsAdDogs announced that it is now open for business with more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess of 180,000,000.

AdDogs is a new patent-pending, on-line service and is the first advertising technology platform designed to use the internet to make the process of finding target markets, choosing media serving those markets, ad creation and ad placement into a seamless integrated process.

AdDogs allows an advertiser to create or upload an ad, search geographically and demographically for target audiences, and choose media for placement using flexible search criteria. With the target market defined, the system either guides the advertiser through an ad building process using the experience of seasoned ad agency talent designed into AdDogs, or allows the advertiser to upload a custom advertisement, created specifically to fit a media product for placement through AdDogs. Advertisements created in AdDogs will be automatically resized by the AdDogs technology for insertion in multiple media, each time adjusting the ad to show the advertiser exactly how it will appear in the target media. All ads created and placed through AdDogs will be stored and available to the advertiser for future use.

Originally posted on March 4, 2009 @ 9:59 am

Greystripe secures $5.5 million new funding to unify online and mobile ads as one solution

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Mobile advertising network Greystripe has raised an additional $5.5 million in Series C funding led by its existing investor Incubic Venture Capital, with Steamboat Ventures and Monitor Ventures participating. The company is now aiming to solve the biggest problem in mobile advertising.

Despite massive industry projections around mobile advertising’s growth, many brands and agencies have debated the additional value in creating mobile-centric advertising formats and campaigns. Greystripe is looking to solve this issue by integrating its mobile inventory directly into industry-accepted online media buying software. This integration allows for ad agencies to simply click to add mobile and also allows for Flash advertisements, normally only available on the web, to appear on the iPhone.

Originally posted on March 11, 2009 @ 10:18 am

Tremor Media raises $18 million in funding to speed up product development

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tremor-mediaTremor Media, the leading online video advertising network and technology provider, today announced it has closed an $18 million round of series C funding. The investment will enable the company to further build its premier video ad network and increase investments in advanced video technologies including Acudeo, the market-leading video ad monetization platform.

Meritech Capital Partners led the funding round along with participation from Tremor Media’s existing investors. Previous funding included investments from Canaan Partners, Masthead Venture Partners, and European Founders Fund. The series C round of funding follows Tremor Media’s third consecutive year of triple-digit revenue growth.

The additional capital will allow Tremor Media to accelerate product development, grow the Acudeo install base, and further expand the footprint of its video network. The company will also continue its international expansion under the leadership of Christian Baudis, former head of Google Germany who was hired in September 2008.

The company received $11 million in series B funding last year.

Originally posted on February 19, 2009 @ 12:21 pm