901am

New Media News Every Morning

Heavy.com launches Husky Network

By

husky.jpgHeavy.com announced the public beta launch of the Husky Network, a video ad network created for video content across the web. The Husky Network wraps any video player with a “Video-Skin,” a premium, high CPM ad unit, designed for brand advertisers.

For advertisers, the Husky Network is building unprecedented reach around video– in all video formats. Husky also enables advertiser access to specific psychographics and includes vertical networks such as music, gossip- entertainment and action sports.

“For more than three years, Heavy has used video skins, attracting national brand advertisers who seek highly engaged consumers with strong click-throughs,” said David Carson, co-founder and co-CEO of Heavy.com. “We know how to monetize online video. Now, through the Husky Network, we’re offering it to publishers and bloggers outside of Heavy.”

Originally posted on August 13, 2007 @ 11:17 am

AdMob now serving over 1 billion mobile ads per month

By

admob.jpgAdMob, the mobile advertising marketplace, announced today that it has served more than five billion targeted ads since its launch in December 2006.  The AdMob Marketplace has grown with the addition of new mobile web sites and new advertisers and the organic growth in usage of the mobile internet. This was demonstrated as AdMob served over one billion ads in July alone.   
 
AdMob serves targeted banners and text advertisements for mobile web sites using mobile specific parameters, as well as contextual and demographic information. The AdMob Marketplace features more than 2,000 mobile web sites and hundreds of brand and direct response advertisers. Its advertisements are viewed by users in over 160 countries every day.

The top markets by ads served are the United States (45% of all impressions), South Africa, United Kingdom, India, Germany, Australia, and Israel.
 
“AdMob’s growth is a testament to the growth of the mobile internet and proof that advertising business models are viable in mobile.,” said CEO Omar Hamoui. “Mobile is a unique environment with new challenges and we are proud to work with our publishers and advertisers to unlock the enormous opportunity in mobile marketing.”

Originally posted on August 8, 2007 @ 10:40 am

Burst Media upgrades AdConductor Optimizer

By

burstmedia.jpgBurst Media announced new enhancements to Burst’s AdConductor Optimizer that are designed to allow users to optimize campaign performance based on several distinct types of consumer actions on ads they see online. AdConducter Optimizer gives users the ability to fine tune the delivery of campaigns they are running for their advertisers and efficiently achieve their advertising objectives through a set of automated analytic tools.

It allows users to evaluate and weight different types of consumer actions in relation to an ad for a particular advertising campaign. Actions can be weighted and evaluated based on lag time from seeing a specific advertisement, the location of the ad placement within a site, and the conversion value to the advertiser. With this improved campaign optimization technology, users will gain clearer insight into how best to maximize the efficiency and revenue potential of their ad inventory, and strengthen advertising client relationships.

Originally posted on August 1, 2007 @ 8:55 am

Boo-box gets $300K funding

By

Boo-boxContextual marketing startup Boo-Box raised a round of funding worth $300K through Monashees Capital.

Boo-Box aims at developing efficient tools and procedures that allow publishers to control what is marketed within his site’s content. Just like similiar ad networks, Boo-box provides advertisers a way to promote their products and services, while pulishers are rewarded when referrals complete a purchase.

Based in Brazil and launched recently in the US, Boo-box will use the raised funds for the development and expansion of their services.

Originally posted on July 31, 2007 @ 2:13 pm

RockYou launches ad network on Facebook

By

RockYouRockYou launches an ad network that targets advertisers who would like to take advantage of Facebook’s market.

Known for its online photo slideshows and video widget creators, RockYou has become widely used in social networking sites such as MySpace, Friendster, and Facebook. Now, with Facebook getting ahead of the race with about 32 million users, RockYou hopes to monetize by putting up relevant ads on user-generated materials.

This new RockYou ad program has so far brought in a significant amount of income to the company as the ads get straight to users who are in an “active, decision-making phase.”

(Via VentureBeat)

Originally posted on July 28, 2007 @ 12:03 am