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Alloy Media + Marketing launches youth ad network reaching over 17 million

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alloy.pngAlloy Media + Marketing, provider of media and marketing services reaching targeted consumer segments, announced the launch of TEEN.com, a premier distributed media content and advertising platform for youth-targeted web properties. The network will provide brand marketers display and integrated advertising programs to reach the highest concentration of teens online in a narrowly targeted and highly scalable way. The TEEN.com network is home to a growing list of web innovators who attract a coveted youth audience. TEEN.com advertisers will benefit from Alloy Media + Marketing’s extensive youth market expertise and fifteen-year legacy in building effective, results-oriented advertising programs to reach young people.

The TEEN.com network enables web innovators, Habbo, RockYou, Meez, and now Zwinky.com to expand advertiser relationships by leveraging Alloy Media + Marketing’s national online sales force. These sites join an impressive list of online properties that includes Alloy, dELiA*s, CCS, and Sugarloot to reach the 17 million teen consumers, according to the most recent ComScore figures.

Current TEEN.com network clients span a wide range of product categories including Fortune 500 advertisers such as Procter & Gamble, Verizon Wireless, the CW Network, New Line Cinema, Sony Pictures, Nintendo and others.

Originally posted on December 18, 2007 @ 1:13 pm

Clearspring launches Widget Ad Network

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clearspring.pngClearspring Technologies Inc., the widget syndication and tracking company, announced the launch of the Widget Ad Network. Clearspring’s Widget Ad Network provides media publishers an easy and scalable solution for monetizing digital content across social networking sites, start pages and blogs, by creating an ad network to serve ads within the publishers’ widgets. Clearspring is the first widget syndication platform to provide publishers a single source for widget creation, content distribution, in-widget advertising sales, ad serving and performance tracking and reporting.

The Widget Ad Network also enables advertisers to leverage premium publishers’ content to promote their messages across today’s most popular social networks, start pages and blogs via both custom and standardized in-widget advertising. The Clearspring-enabled ads will live within widget content that end-users engage with on an ongoing basis, extending the lifetime value of such ads far beyond the typical run of service ‘sidebar’ ads currently prevailing on social media web sites.

With Clearspring’s new service, publishers can determine which advertisers will be allowed to place ads within their widgets, and Clearspring’s domain blacklisting and tracking tool will provide both publishers and advertisers greater control and visibility into where the widgets, and hence the ads, are placed. Today, the Widget Ad Network offers six different in-widget advertising formats.

Clearspring’s Widget Ad Network is built on Adify’s Build Your Own Network (BYON) platform.

Originally posted on December 11, 2007 @ 12:28 pm

AdOn Network joins DoubleClick Advertising Exchange

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adon.pngAdOn Network has joined DoubleClick Advertising Exchange as a beta partner for DoubleClick’s product testing phase. DoubleClick began testing the new service and facilitating live transactions in late May. The DoubleClick Advertising Exchange service connects top-tier advertisers, agencies and networks with leading online publishers to maximize yield for sellers and improve campaign performance and ROI for buyers.

Using the DoubleClick Advertising Exchange service, AdOn Network can give its advertisers real-time access to quality inventory with maximum return on media buys. Buyers can use a range of features to improve campaign performance in real time, including tools that enable them to continuously test, measure and modify characteristics like frequency, reach and location.

Originally posted on December 11, 2007 @ 12:47 pm

Etology replaces AdBrite to Power AVN Ads

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avnads1.pngEtology announced that they have secured a multi-year mutually exclusive agreement to power AVN Media Network’s new enhanced ad-platform. Etology will replace AdBrite as AVN Ads’ new platform partner, providing a state-of-the-art advertising delivery system for its 4,000+ adult entertainment websites.

Utilizing Etology’s streamlined ad-engine, AVN Ads 2.0 will offer a stabilized environment and exclusive new features. The publisher revenue share is being increased from 70% to 75%. Also, being offered are additional payment options of PayPal and ePassporte, as well as live phone and online chat support. Among the benefits for participants in AVN Ads 2.0, advertisers for the first time will have the opportunity to target users by content channels.

Originally posted on December 10, 2007 @ 7:36 am

meebo partners with VideoEgg to enhance monetization on meebo Platform

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meebo.pngmeebo has partnered with VideoEgg Inc. to give meebo Platform application developers the ability to monetize their applications. The partnership brings VideoEgg’s Eggnetwork Advertising Platform (EAP) to developers building synchronous and multiuser applications for the meebo Platform.

The launch of the meebo Platform is creating additional live interactions amongst meebo users and their IM buddies with the addition of rich applications that include webcam, voice calling, and Flash games. Now with VideoEgg, the meebo Platform gives third-party developers a hassle-free monetization of their applications. meebo and VideoEgg will run unobtrusive, user-friendly and engaging ads while applications run. meebo will share ad click through revenue with its third-party application developers. Alternatively, meebo offers third-party developers the ability to opt out of the revenue-sharing arrangement and run their own ads on their application.

Originally posted on December 7, 2007 @ 12:46 pm