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New Media News Every Morning

Etology hits 2 billion ads served daily

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Etology has hit over two billion ads served daily, surpassing its competitors on a global scale. Etology’s unprecedented growth in the past year, from serving 300,000 daily ads in January 2007, one billion in September 2007 and now over two billion today, has made its next-generation network a powerful force in the online self-serve advertising market. Etology’s global reach spans over 190 countries, with the largest volume of ads served to North America, Asian, Germany, United Kingdom, Brazil and France.

Etology’s unique advertising network provides an optimal platform for consumers to monetize their web sites effectively with text and banner ads ranging from standard ad units to commercial breaks and thumbnail ads. Etology’s flexible self-service ad machine enables advertisers to plan powerful targeted campaigns, with scalability to fit any budget and website. With an easy-to-use navigation dashboard, which eliminates agency middlemen and media buyers, Etology makes it simple to sell and buy online ad space independently. The extensive backend dashboard provides publishers and advertisers live statistics and analytics on ad-placements and ROI results for ad spends.

Originally posted on January 29, 2008 @ 3:05 pm

Quattro Wireless unveils GetMobile.com

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Quattro Wireless unveiled GetMobile.com, the free self-service extension of Quattro’s popular GetMobile advertising network where publishers and advertisers are empowered to build, monetize, and measure their own mobile web presence. At GetMobile.com, publishers and advertisers can use Quattro Wireless’ first-of-its-kind “Juicing” technology to quickly and easily adapt wired web sites and advertising for mobile to provide mobile consumers with the dynamic Web experience they expect from their mobile devices.

At GetMobile.com, publishers can employ free self-service mobilization tools to quickly adapt their on-line content into a world-class mobile experience and apply for inclusion in the GetMobile Network. Advertisers can also build out compelling, interactive ad landing pages that draw in an attentive mobile audience, as well as bid for placement on a diverse inventory of publisher content in the bid-for-click GetMobile Exchange.

Originally posted on January 21, 2008 @ 8:24 pm

Gigya launches ad network for accelerated widget distribution

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gigya.pngGigya has launched its widget distribution network, which connects advertisers, content providers and social media users, to deliver and track results-driven widget advertising campaigns. Kimberly-Clark, Jive Records, 360i, and Avenue A | Razorfish, who is running multiple campaigns, are some of the charter advertisers achieving thousands of widget installs per day through the Gigya network.

The Gigya Widget Advertising & Distribution Network connects advertisers with a large audience of active widget and social media users — charging only when someone actively endorses a branded widget by choosing to install it on their profile page, blog or desktop — and by providing visibility into all of the ways individuals are interacting with a widget’s features and functionality.

Originally posted on January 14, 2008 @ 10:35 am

Burst Media launches Mom-centric Ad Network

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burstmedia.pngBurst Media announced the launch of Burst Moms Network, comprised of 150 websites with content targeted to this important demographic segment. Burst created the Moms Network to give advertisers a focused set of high quality websites – centered on the needs of young mothers – in a fully transparent environment.

A June 2007 Burst Media Online Insights survey found that the Web has become an indispensable component in the daily life of women around the US, with two-thirds of the women indicating that their daily routine would be significantly disrupted without Internet access. The Burst Moms Network allows brand advertisers to keep up with women’s changing media habits and engage them with quality online content.

Originally posted on January 8, 2008 @ 7:23 am

BET Digital Media Group launches vertical advertising network

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betnetworkslogo.jpegBET Networks announced that the BET Digital Media Group will be launching a vertical advertising network focused on music, entertainment, and lifestyle content relevant to the urban and African American communities.

BET’s new advertising network will allow advertisers to easily target African American consumers across relevant and professional websites. In turn, BET’s vertical advertising network will offer website publishers increased revenue opportunities by aligning publishers with top quality advertisers trying to reach urban and African-American consumers. Currently, BET has more than 30 premium content sites in the network.

Originally posted on January 8, 2008 @ 4:12 pm