Intergi announced that the company’s proprietary advertising network, targeting video game enthusiasts worldwide, has exceeded the 500 website mark, making Intergi’s reach to the gaming and entertainment sector more than 9 billion monthly impressions strong. The announcement, made by the company’s president, Jayson Dubin, comes in conjunction with Intergi’s preparation for its one-year mark since launching last spring.

In addition to growing into a network of 500 websites in just 10 short months, Intergi has penetrated the burgeoning $25 billion gaming marketplace by:

• Launching one of today’s only advertising platforms capable of serving online advertising in a Flash environment.

• Securing exclusive advertising representation agreements with the industry’s largest and most notable players including SOE (Sony Online Entertainment), Wizards of the Coast, and more than 30 premium gaming sites.

• Creating a cost-efficient and effective scenario for media planners and marketing managers by offering a customizable product that’s realizing exceptional click through rates.

Originally posted on February 26, 2008 @ 10:08 pm

Burst Media has launched the Burst Early Adopters Network, an online advertising network for advertisers who seek to reach consumer technology early adopters. This custom network makes it easy for brand advertisers to target the influential “technophile” and “gadget-geek” demographic across a hand-picked set of high-impact, high-quality web sites. Additionally, numerous sites within the Burst Early Adopters Network have been pre-qualified to run custom advertising creative and rich media ad units including expandables, in-banner video, and interstitials as well as custom sponsorships.

With a reach of more than 23 million unique monthly visitors on more than 200 websites, the Burst Early Adopters Network provides broad access to an influential audience. The Early Adopters Network leverages Burst’s twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Access to the Early Adopters Network is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the Burst Early Adopters Network an expert sales team with deep advertiser relationships. The Burst Early Adopters Network joins the CDKitchen Cooking Network and the Burst Moms Network in Burst’s branded vertical network offerings.

Originally posted on February 19, 2008 @ 9:26 am

The Wall Street Journal reports that Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. have teamed up to create an online advertising sales network. The stand-alone company is called quadrantOne.

Originally posted on February 15, 2008 @ 12:46 pm