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New Media News Every Morning

Yodle forms alliance with Google

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Yodle, Inc. has formed a strategic agreement with Google to become an authorized reseller of Google’s AdWords advertising program. As a Google AdWords Authorized Reseller, the Yodle sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.

Yodle makes it simple and easy for local service-oriented small businesses to find new customers by promoting them on the major search engines and a network of local sites. Yodle boasts years of experience providing high-quality customer service and measurable results for small business advertisers. Yodle will continue to offer its thousands of local customers around the country full-service AdWords account management on their behalf – from account setup and activation, to ongoing campaign maintenance and optimization.

Originally posted on April 21, 2008 @ 5:53 am

Userplane ranks high on largest advertising networks in the U.S.

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Userplane announced that the company has been ranked as the 27th largest ad network in the U.S. for the month of March by comScore, Inc..

Given that the comScore top 30 consists almost entirely of pure-play ad networks, the ranking affirms the success of Userplane’s longtail strategy around its Userplane Money offering. Userplane Money, which was launched in May 2007, is a revenue-sharing solution that serves up unobtrusive ads to publishers and Userplane-branded products — including its instant messaging platform Webmessenger, Webchat and widget offerings. Userplane’s core business is the development and distribution of feature-rich social applications.

According to comScore’s March 2008 Media Metrix report, Userplane’s ad network displayed nearly 28 billion during March, placing the company comfortably among the top 30 ad networks. comScore rankings, which are considered the definitive benchmark for accessing the productivity of Web properties, are generated using comScore Ad Metrix, its proprietary technology solution that provides advertisers and publishers with detailed profiles of online display ad views.

Originally posted on April 15, 2008 @ 10:02 pm

BOOMj joins Adconion Ad Network for targeted advertising

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boomj.pngBOOMj Inc., a web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and adults over 35, has formed a relationship with Adconion Media Group, the largest independent global advertising network whose proprietary platform combines optimization with a range of targeting solutions, to provide a targeted advertising network for BOOMj.com.

BOOMj’s targeted demographic audience represents more than two-thirds of all household income in the United States. BOOMj.com offers advertisers integrated media opportunities, allows brands to become part of the social network, create branded content and sponsor the BOOMj Today syndicated TV and on demand programming.

Originally posted on April 3, 2008 @ 1:58 pm

Exponential unveils findings from online video advertising study

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Exponential Interactive, Inc. has released research about buyer perceptions of online video advertising. In an unprecedented industry move, Exponential employed a research study of 100 premier advertising agency media planners and buyers to better understand the barriers to buying and delivering video ads on the Internet.

Exponential’s research revealed several significant findings, most notably, the difference between those who have and have not purchased online video. Experience buying video changes perceptions of the format greatly — those who have purchased and run online video campaigns are most concerned with operational issues and the smooth delivery of campaigns. Those who have not yet bought appear to be questioning the end user’s overall experience.

This research also provides insights into how agencies can leverage video, and what providers need to do to make the buying experience easier. Additionally, the detailed data compiled in Exponential’s study produced a consensus among advertisers about the need to create standards for online video advertising. Standards for buying, creating and measuring online video ads are essential to industry growth, removing barriers to widespread adoption of video as part of the online marketing mix.

Originally posted on March 19, 2008 @ 1:19 am

Heavy Men’s Network launches

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Heavy, Inc. announced the launch of the Heavy Men’s Network, the first
premium male-focused online video network. At launch, the Heavy Men’s Network features flagship site Heavy.com, along with leading men’s destinations, including: BNQT.com; Newgrounds, Inc., Quincy D. Jones III’s QD3 and Vidshadow, Inc., to be quickly followed by additional men’s media brands.

The Heavy Men’s Network will employ the Husky Network’s highly engaging and effective video ad units throughout-known as “Video Skins” – allowing publishers the opportunity to monetize their video by wrapping any video player (not only Heavy’s player, but also those from YouTube, Revver, Google, etc.) with a premium, high-CPM ad unit specifically designed for brand advertisers. The Husky Network is a premium video advertising network that provides brand advertisers with hand-selected premium publishers and bloggers.

Originally posted on March 17, 2008 @ 8:02 pm