This is something I pointed out the other day: there’ll always be a market for instant blogging services such as Meshly, Jaiku, Tumblr and Twitter, though at some point they have to monetize. Download Squad has outlined six ways that Twitter can earn money. Evan Williams, the founder (and who founded Blogspot), offered a couple of those suggestions. Here they are below, with my own comments:
(1) Twitter Pro. Paid service, with lots of addtional features. Very cool.
(2) Merch. T-shirts, etc. I’ll pass – rather boring logo. If they come up with a graphic, maybe so. I’m not a big “t-shirt with logo” type of person. That doesn’t mean this won’t work.
(3) Biz. Twitter for business? Hmm, very interesting. This could work for employees to stay in touch. But then it’d be up against established players like Lotus Notes’ IM and others. Pimp Your Work offers some other ways to use Twitter for business.
(4) Forums. Ad-supported. Really? Would you spend time in a Twitter forum rather than just tweet? Seems odd and time-consuming in comparison. On the other hand, it’s hard to “talk” to another member if they are not one of your followers. I follow 27 people but only have 10 followers. That’s fine, but if one of the other 17 tweets something I’d like to reply to, they’ll never see it. Forums might work. I should point out, however, that I do have other means of contacting these people, but a quick tweet in reply is more appropriate than an email.
(5) Ads on site. Obviously, with a great volume of users, this will pay off. Will it pay off enough? Will current users get pissed and quit, maybe move to Jaiku, etc.? Probably, but that’s normal. I never “get” those people who think everything should be free for their taking.
(6) Biz, part 2. Charge a fee for marketing/commercial use. There are a few sites, such as Woot, who are doing that. I don’t know if they’re paying, but since this suggestion (and #5) are from Evan Williams, they might soon be.
(7) Sell it. This from a reader in the comments. Of course, someone is waiting, no doubt, to scoop up Twitter and monetize the traffic.
Originally posted on April 26, 2007 @ 2:30 pm
Hi Raj, Thanks for the link. I think Twitter is going to have a hard time getting people to pay for the service. Maybe they could license private twitter servers? I don’t know what services I’d be willing to pay for in a TwitterPro model.
The ads on site model is one that might fly. Maybe ads in tweets?
Hi Raj. I guess I was the one who commented that #7. Of course, whoever acquires Twitter (if ever) would have the same problem — monetization. Still, it may not necessarily be about making money. What about market research and other info you can harvest from all that twittering.
There is always the reverse SMS billing option, or taking a small percentage of the cost of the SMS being sent. I know many shortcode operators in the UK have something setup where they get a revenue cut of the cost of sending an SMS, so when twitters send a tweet via mobile, they take a small slice of that. It wouldn’t increase the cost to the user, or perhaps by a tiny amount, but bring in steady revenue, as it is of course a mobile service, despite all the online and IM support it now has.
All good ideas. Just my thoughts, but for some entrepreneurs, it’s easier to implement an idea than monetize. I don’t recall, but did Blogger ever generate a dollar before Google bought them out?
This is by no means a diss at Evan Williams. I’m an idea guy who never knows how to monetize. I know how it feels.
I can’t be bothered with anything lately, but that’s how it is. Nothing seems important, but what can I say? Shrug.
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