Burst Media announced new enhancements to Burst’s AdConductor Optimizer that are designed to allow users to optimize campaign performance based on several distinct types of consumer actions on ads they see online. AdConducter Optimizer gives users the ability to fine tune the delivery of campaigns they are running for their advertisers and efficiently achieve their advertising objectives through a set of automated analytic tools.
It allows users to evaluate and weight different types of consumer actions in relation to an ad for a particular advertising campaign. Actions can be weighted and evaluated based on lag time from seeing a specific advertisement, the location of the ad placement within a site, and the conversion value to the advertiser. With this improved campaign optimization technology, users will gain clearer insight into how best to maximize the efficiency and revenue potential of their ad inventory, and strengthen advertising client relationships.
Originally posted on August 1, 2007 @ 8:55 am