Burst Media, provider of advertising representation services to independent web publishers, and Reed Business, a global provider of business information, announced the launch of the Reed Partner Network (RPN).
RPN provides advertisers with a fast and easy method of reaching targeted demographic and B2B audiences such as purchasing professionals, executive managers, and other company decision makers. Given Burst’s extensive network of content providers, RPN launched with a traffic potential of more than 185 million advertising impressions and 20 million unique visitors each month. RPN is fully transparent, giving publishers complete control over which advertising campaigns run on their website, while letting advertisers see all websites where their ads will appear.
“The ability to reach these prized business markets will benefit both the advertiser and the publisher of the site,†said Jarvis Coffin, founder and CEO of Burst Media. “As one of the largest business publishers in the world, Reed Business has a deep understanding of the needs of the business-to-business market. Reed’s knowledge coupled with Burst’s expertise in automating the delivery of targeted content will transform how advertisers can reach highly valued business audiences.â€
Originally posted on June 12, 2007 @ 6:52 am
need link building..