Burst Media has launched the Burst Wellness Network, targeting women 35 years and older who frequently look to the Internet for information related to health, beauty, natural living, and fitness.
The Burst Wellness Network is comprised of more than 120 web sites that target women 35 years and older – the decision-maker for many household purchases. The Network delivers 54 million ad impressions and allows health and beauty marketers to engage an active and growing consumer demographic to whom the Internet is an essential information resource.
Many of the websites in the Burst Wellness Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables, in-banner video, as well as customer sponsorships and placements.
This move is obviously to hit the ever-growing market of women.
Originally posted on August 29, 2008 @ 5:01 am