In the latest monthly analysis by comScore, a global leader in measuring the digital world, reveals that summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site, resulting to increase of 4.2 million customers or increase of 774%.
The release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites also propelled the tickets category up 12 percent to 44.9 million visitors for the month.
The month also saw traffic increase to car rental and ground/cruise sites as travel season continued its strong presence in the monthly rankings, while job search sites experienced gains as Americans sought summer jobs and new careers.
Originally posted on August 18, 2007 @ 11:49 am