Brightcove is supporting the AdSense for video beta program, Google’s contextual advertising technology for online video. Brightcove’s support of the AdSense for video beta program unlocks a powerful economic proposition for the web’s top media publishers. Brightcove customers, which include some of the world’s largest and most innovative media, entertainment and consumer brands, will now have an additional and complimentary advertising opportunity available to monetize video stream across their web properties.
Serving ads based on both the content of an Internet video and the context of a web page, AdSense for video beta gives media publishers the
additional ability (beyond direct ad sales) to target tailored in-stream overlay ads from Google’s large base of advertisers. Publishers and content
providers can control which videos get which ads and when the ads play in each video. Appealing to both consumers of online video and the advertisers trying to reach them, AdSense for video’s InVideo and text overlay ad format is non-disruptive and does not separate viewers from their desired content.
Google’s AdSense for video beta is currently available through Brightcove in a limited beta release with select customers. The company said they plan to make the feature generally availability to publishers in 2008.
Originally posted on February 22, 2008 @ 3:30 pm
This comes as no suprise but will the adsense ads be based on the video keywords associated it with or the page content on which is found.
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