Contextual marketing startup Boo-Box raised a round of funding worth $300K through Monashees Capital.
Boo-Box aims at developing efficient tools and procedures that allow publishers to control what is marketed within his site’s content. Just like similiar ad networks, Boo-box provides advertisers a way to promote their products and services, while pulishers are rewarded when referrals complete a purchase.
Based in Brazil and launched recently in the US, Boo-box will use the raised funds for the development and expansion of their services.
Originally posted on July 31, 2007 @ 2:13 pm