Boingo has selected JiWire to sell and serve advertising on its Wi-Fi airport networks. Boingo users will see JiWire-supplied advertising throughout the Boingo Wi-Fi login process at 28 major U.S. and U.K. airports, including Atlanta-Hartsfield, JFK and LaGuardia in New York, Chicago’s O’Hare and Heathrow in London.
The JiWire Wi-Fi Advertising Network enables targeted delivery of premium advertisements based on the recipient’s location and device. As an example, the network will enable targeting of advertisements delivered to Boingo users at specific airports. Advertisers on the JiWire network include Charles Schwab, Microsoft, Nokia, and Toshiba.
Originally posted on January 21, 2008 @ 6:22 pm