blinkx today unveiled AdHoc, the first contextually relevant video advertising platform. Just as Google’s AdSense transformed advertising on the Text Web, blinkx’s AdHoc platform is seen to revolutionize video advertising by matching compelling, customized, TV-style ads to your audience on the video web.
Search technology performs two useful functions – finding content, and also matching that content to meaningful, relevant advertising. blinkx’s distribution strategy has established it as the de facto standard for video search on the Web, so the natural evolution was to apply that proven technology to the automatic selection of ads. AdHoc leverages blinkx’s patented speech-to-text transcription and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it.
Originally posted on June 25, 2007 @ 7:20 am
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