In a bid to help make the lives of Blackberry developers easier, RIM has released their Blackberry Analytics SDK which should provide greater insight regarding the usage of apps by Blackberry addicts.
Some very good information can be tracked such as the number of times the application opens, closes, the number of screen views, carriers, device models as well as usage time. […]
Many other events in your application can be captured as well (including custom events), and there are built-in reports for Media playback, Product Views and more. Once configured, data will be captured automatically and aggregated in the dashboard view or reports. It can also be exported to CSV or Web Service. (Blackberry Developer’s Blog)
The SDK is currently in beta, which means that developers will probably encounter a few bugs after installing Blackberry Analytics within their app.
While it’s great to see RIM releasing an official analytics tool, it’s also makes one wonder whether or not Blackberry will be courting Android Market in the future (note: RIM has confirmed that they are embracing Android apps upon the Playbook).
As far as the developer community goes, RIM has a long ways to go in order to appease their current stock of developers (let a lone woo new ones)
Hopefully the company can stabilize their analytics tool (among other features) in order to keep developers from defecting towards iOS, Android and Windows Phone 7.
Originally posted on February 28, 2011 @ 1:23 pm