Bing has increased Microsoft’s share of the search market by 1% in the US according to analysis for June conducted by StatCounter. Google, obviously, still dominates the US search market.
Microsoft (Bing, Live Search and MSN Search in total) had 8.23% market share in June, behind Yahoo! at 11.04% according to monthly analysis by StatCounter Global Stats. Google has fallen back slightly from 79.07% in April to 78.48% in June but maintains its strong foothold on the lead. Nothing to worry for Serge and Larry.
Aodhan Cullen, CEO, StatCounter, said:
“At first sight, a 1% increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing but the underlying trend appears positive. Steady if not spectacular might be the best way to describe performance to date.â€
Data is based on an analysis of 1.316 billion search engine referring clicks (336 million from the US) which were collected from the StatCounter network of over three million websites.
Originally posted on July 2, 2009 @ 9:35 am
There are two ways of looking at this if you are Microsoft. One is, hey any kind of increase in search share is positive news. It is obviously a step in the right direction and you’ve got Google losing a small percentage of share as well.
But then again, Google still is at near 80 percent of the share and far, far away from being contested, which some people seem to think is the goal for Microsoft. At that rate, it would take years and years to get to the top spot and that’s not considering the host of uprising or even brand new engines that will challenge the market or the possible changes Google could make to better its product as well.
The juiciest story apparently is how Bing can challenge Google but I think it’s so far off from happening any time soon that smaller battles should be documented more.
Anyone interested in checking out another search option should give http://www.eZanga.com a try. It’s always nice to get some variety in the search game.