BBC is a very new media aware broadcasting company, their exceptional website have proven that over the years. And when the boundaries between TV and internet starts to blur, they announce the BBC 2.0 project, talking about why on demand changes everything.
Blogger Tomski works for BBC, and he shares the 15 guidelines that the BBC 2.0 project have lead to.
1. Build web products that meet audience needs
2. The very best websites do one thing really, really well
3. Do not attempt to do everything yourselves
4. Fall forward, fast
5. Treat the entire web as a creative canvas
6. The web is a conversation. Join in
7. Any website is only as good as its worst page
8. Make sure all your content can be linked to, forever.
9. Remember your granny won’t ever use “Second Lifeâ€
10. Maximise routes to content
11. Consistent design and navigation needn’t mean one-size-fits-all
12. Accessibility is not an optional extra
13. Let people paste your content on the walls of their virtual homes
14. Link to discussions on the web, don’t host them
15. Personalisation should be unobtrusive, elegant and transparent
Descriptions and clarifications in the blog post, because 901am believes in #3.
Originally posted on January 23, 2007 @ 4:08 am