Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics.
With the Internet Advertising Bureau (IAB) reporting the need for “independent testing and scrutiny to build trust and confidence in the mobile advertisingâ€, Bango aims to fill this gap with a service that provides hard data, free from any vendor bias. The new goal comparison feature helps marketers measure the return on investment for campaigns across different ad networks to make smarter buying decisions.
The Bango User ID technology offers a level of precision not found with other mobile analytics products by providing a reliable and persistent identity for every mobile user. It tracks real people as they enter a mobile website from different sources and reach a defined goal – such as click to call, buying content or downloading an application.
Originally posted on May 8, 2008 @ 12:36 pm