China’s most popular search engine, Baidu, plans to enter the European market. Details of this new development will be announced by Baidu CFO Shawn Wang this month during a Nasdaq investor conference, according to UK Telegraph.
With more than 59 million monthly users based on comScore, Baidu remains a trivial player when set against Google’s 73% market share out of 635 million users per month.
But its success in home market is enough motivation to expand internationally and compete head-on against its Western rivals. To date, Baidu is the world’s fifth largest search engine with strong non-English speaking customer base.
“The pressure is on for a lot of showcase Chinese businesses to show they can compete in other markets,†said Daryl Arnold, Far East-based chief executive of digital marketing agency Profero.
Originally posted on June 4, 2007 @ 12:21 pm