In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.
Originally posted on July 5, 2023 @ 10:41 am
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In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.
Originally posted on July 5, 2023 @ 10:41 am
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Social media archiving for government is a critical component of compliance planning. Social channels are a forum for communicating with constituents and the general public. They are subject to open records and First Amendment laws, just like any other public communication.
Content posted on government social media pages is, by default, publically accessible. But open records laws require a much more thorough archiving of data than the social platforms themselves can provide. Agencies must ensure their social content is archived for access by citizens and journalists. Keep reading to find out how to stay compliant with a smart archiving workflow.
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Social media archiving for government agencies is a component of open records laws. Social media is a public forum, and must be archived as such.
A proper archive of your social media content and communication also allows you to respond to public records and freedom of information requests. You also need archived social comments if you are faced with a First Amendment challenge.
Social media archiving regulations vary by country, and even by state. The common component is that social media is generally considered a public record.
Government organizations and agencies need to maintain an archive of social media content. That includes all comments and conversations. This information needs to be accessible to citizens and journalists who request it.
The requirements for archiving are quite specific and can include:
Collecting social media metadata
Maintaining a record of content in its original format
Keeping social media records for s specific period of time
Archiving comments even if they are deleted or hidden
Maintaining a contextual record of all comments threads
Maintaining data in a specific geographic location
Each jurisdiction also has its own privacy regulations. These impact what government agencies can post on social media. For example, the Government of British Columbia has Guidelines for Government Use of Social Media. These specify that the following topics are off-limits:
Anything currently going through the court system
Confidential information like policy advice and draft legislation
Information about identifiable third parties without statutory authorization
Citizen engagement can encourage people to share personal information on social media. This is especially true when people share photos. This is a particularly important area to consider when thinking about data collection and archiving.
Social media compliance is an ongoing challenge for all government agencies. Especially for those involved in active citizen engagement.
You need a comprehensive strategy for social media archiving. This ensures you have all the records you need to:
comply with legislation
respond to FOI requests,
address First Amendment challenges, and
improve transparency in government.
Like any good compliance strategy, your archiving system must be built on a solid foundation. Your archiving policies and procedures are the supports upon which all of your recordkeeping is built.
As you build your policies, do a thorough review of the legislation applicable in your jurisdiction to make sure you comply with every detail.
For example, Australia’s privacy and public data policies require social content to be archived in Australian data centers. That means Australian government agencies can only work with archiving solutions that have data storage options within Australia – like Brolly, which is built into Hootsuite.
Build your archiving policies and procedures into your overall social media guidelines. That way, all staff who deal with social media have easy access to your most current policies at all times.
Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.
Be sure to include a clear process for approving new social media accounts. The more accounts your agency uses, the more you need to archive. Does every department need its own social channels? Perhaps they do, but there should be a strategic purpose for each new account. Before any new account goes live, make sure to add it to your archiving process.
Like we said above, social media content is considered part of the public record. That includes ALL social media communication on or with your social channels.
You might wonder why you need a special archive of your social media content. After all, it’s publically available on your social accounts. But social media platforms themselves are private-sector companies. They are not subject to open records laws. That means there’s no guarantee the social platforms will preserve your content forever.
Plus, if you ever delete or edit content, you need to keep a record of those changes. Open records laws require you to archive every version or every post presented to the public.
You also need a record of all comments made on your social accounts. That applies even if you have to delete or hide those comments for reasons like:
identifying information,
threats of violence,
profanity,
and so on.
You also have to consider that people might delete or edit their own comments. You still need them in your archive. Without an archiving solution, you have no way to retrieve a constituent comment that they delete from your page.
In addition to open records laws, you need to protect your organization in case of a First Amendment challenge. That means you need an archive of all deleted or hidden comments
Comments posted to official government agency social accounts generally fall under First Amendment protections. Your social media policy should include an acceptable use policy that indicates what types of comments may be deleted and why. Your archive then allows you to prove there was cause for removal.
You should even keep a record of all content in which you are tagged or mentioned, since this can count as communication. Monitoring content in which you’re tagged or mentioned is a best practice for all social media users. It’s an important way to understand the conversation about you online. For government agencies, it’s critical.
In other words, you need purpose-built social media archiving tools for government. This is the only way to fully archive the conversation with constituents and comply with the law.
As a side note, social’s designation as a public record means you cannot block people from following your government agency social accounts. Archiving is one part of compliance with public records laws, but it’s by no means the whole picture. Check out our detailed blog post for everything you need to know about compliance for government agencies using social media.
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Open records legislation in many jurisdictions requires you to preserve social media content with metadata and contextual information. For example, U.S. courts have generally found that screenshots alone are not a sufficient record of a comments thread.
Why? Because a screenshot is just an image, and images can be edited. That’s why social media archiving for government must include metadata and contextual information.
Let’s look at metadata first. Metadata is not visible on a social media page. But it lives in the background of all online content. Metadata captures information about every post and comment, including:
Who posted it
Exactly when they posted it (timestamp)
What device they used
That means you can see, for example, if one person uses multiple accounts to post multiple comments from the same device. More importantly, all of this metadata together allows your agency to prove that the records in your archive are authentic. It shows they are complete and have not been modified. Without metadata, a social media archive file is unlikely to be accepted in court.
Contextual information captures the context in which a comment is made. Context is important because it helps capture the full intent of what was posted. Content can also provide insight into why a comment had to be deleted or hidden.
For example, a standalone comment might appear to have no reason for deletion. But what about in the content of a comments thread? If constituents are responding to one another, that comment might be seen to provide identifiable information about a third party that violates privacy regulations, or to indicate a threat to another commenter.
An archive with complete metadata and contextual information allows you to reconstruct an entire social media conversation. You’ll have details and content that would otherwise be lost.
The whole point of archiving open records information is that you can access it and provide it to citizens or journalists that submit a freedom of information request. For that to work, your archive needs to be secure but easily accessible by the appropriate members of your team.
It also needs to be searchable so that you can find all relevant content when it’s requested. Social media archiving tools for government should include advanced search capabilities. You should be able to find content from a specific date range, using specific keywords or user data. The ability to tag content and add notes within the archive also comes in handy when you need to retrieve social content.
Again, it’s important that you can access hidden or deleted content and comments. This is especially true in case of a First Amendment challenge. The full context is important to validate any decisions about removing public commentary from your page.
Failure to comply with a freedom of information request or legal challenge can have serious legal and financial consequences. A complete and easy-to-use archive helps protect your agency from lawsuits and other punitive action.
The bonus? A detailed, searchable archive helps you understand comment and question trends. These may reveal that you need to create more resources around a specific program or policy.
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Social media changes fast. Social media legislation doesn’t move quite as quickly, but you can’t assume it will stay the same forever. And the tools available to archive social media content and improve compliance continue to evolve.
That means you need to review your archiving process regularly. You can choose what “regularly” means to your organization, but plan for a thorough social media audit at least quarterly.
For government agencies, that social media audit should include an audit of your archiving process and procedures.
Make sure any new social media accounts have been added to your archiving system. Review the archiving policies and procedures with staff both old and new. Assign someone on your team to monitor any changes in legislation. Be sure to voice these at the regular reviews if they have not yet been addressed.
When choosing your social media archiving tools for government compliance, it’s important to work with a trusted and secure vendor. To ensure the security of government and citizen data, the U.S. government requires all cloud services used by federal agencies to pass the Federal Risk and Authorization Management Program, aka FedRAMP.
Hootsuite is FedRAMP authorized. This identifies Hootsuite as a viable automated government social media archiving solution. Hootsuite also meets the requirements of FCA, IIROC, SEC, PCI, AMF, and MiFID II. This is why more than 2,000 government and public sector agencies use Hootsuite to manage their social media.
Hootsuite integrates with compliance solutions like ProofPoint and Brolly to keep your government social media presence secure. Brolly specifically creates a secure archive with social content, including context, metadata, links, images, and videos.
New posts and comments are automatically archived in real time, including edits, deletions, and hidden comments.
That real-time capability is important because people can change their minds quickly when engaging in a heated debate. You need a record of comments that appear on your page for only a few moments.
Within the archive, you can use tagging, notes, and advanced search to find the information you need to comply with FOI record requests or legal discovery. You can also export your archive to your eRDMS, either manually or on an automated schedule.
Inform and engage constituents, and manage archiving on social media with Hootsuite. From a single dashboard, you can schedule and publish content to every network, monitor relevant conversations, and measure public sentiment around programs and policies with real-time social listening and analytics. See it in action.
See why Hootsuite is the #1 social media tool for government. Engage citizens, manage crises, and reduce risk online.
The post Social Media Archiving for Government: How to Stay Compliant appeared first on Social Media Marketing & Management Dashboard.
Originally posted on July 4, 2023 @ 3:41 pm
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The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.
Originally posted on July 5, 2023 @ 10:41 am
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Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news.
APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. So, what do you need to know about APIs as a social media user or professional?
In this post, we cover everything you need to know about social media APIs to understand how they affect the online tools we use every day.
API stands for application programming interface. A social media API is a piece of code that allows social media networks to integrate with third-party apps and tools — for example, social media management tools like Hootsuite.
At its heart, an API is a communications channel. Different programs use it to “talk” to each other and share data in real time. As such, social media APIs allow developers to create apps and services that extend the functionality of social media platforms.
Everyone wins. The social media platforms benefit from this additional functionality without having to build new features themselves. Developers benefit by building new for-profit apps. And users benefit by gaining access to the functions developers create using API data access.
A social media API works by connecting social media platforms with external tools and apps. It gives external developers access to certain kinds of data that social media-related tools require to work.
All popular social media networks have APIs that developers can use to create social media management tools. You can dig into details on each network’s site for developers:
Instagram APIs
Facebook APIs
YouTube APIs
Twitter APIs
LinkedIn APIs
Pinterest API
TikTok APIs
How does this work in practice? Social media tools like Hootsuite have seamless integrations with all major social networks based on API access. The APIs connect Hootsuite with your social media accounts. Thanks to them, you can manage all your social accounts from one centralized dashboard rather than switching between tabs to handle profiles on different platforms separately. This includes scheduling and publishing posts, putting together analytics reports, replying to messages and comments, and so on.
Networks decide how much social media data their APIs give developers access to. That means apps and other tools that help you manage your social media accounts have to play by the rules set out by the social platforms. That’s why connecting social accounts to a third-party tool for the first time can be cumbersome — social platforms will typically ask you to confirm your consent to share data before granting initial access through their API.
The social media APIs also dictate what features third-party tools can — and can’t — provide. Does it seem like your social media management tools are making you jump through hoops to accomplish a task? It’s likely because they are working around the limitations of a social platform’s API.
For example, Instagram has two main APIs. The Instagram Basic Display API allows developers to create consumer-level apps (e.g. apps that allow users to feature their Instagram feed on their website). These only require basic access to an Instagram account.
The Instagram Graph API provides greater functionality. It’s intended for apps that allow professional Instagram accounts to manage their entire Instagram presence — like Hootsuite.
Source: Camwilliams96, CC BY-SA 4.0, via Wikimedia Commons
Open APIs are publicly available interfaces. These are also sometimes called public APIs or a free social media API.
Generally, these don’t provide access to proprietary or copyrighted data. Instead, they are designed to help developers make use of data that is publicly available.
For example, the Google Maps JavaScript API allows anyone to create a map with a specific place marker and embed it on their website. This is a custom use of data already publicly available in Google Maps.
Here’s what the code would look like for a basic webpage with a custom map created using the Maps JavaScript API:
Source: Google Maps Platform
Developers might need to register for access or authentication to use open APIs. In the example above, you can see the API key, which is a form of authentication. The other form of authentication sometimes required for open APIs is called an OAuth.
To use the Facebook APIs, for example, developers need to create a developer account. Before an app using the Facebook APIs goes live, the developer must add a verified business to the app. They also have to answer some questions about their data handling practices. The app then goes into review.
Partner APIs are only available to approved business partners. Before developers get access to the API, they need to apply for approval. Then, they are granted a specific type of access in the form of a license or a rights agreement.
Since these APIs provide access to data that is not publicly available, they are much more limited in use. They are usually restricted to performing one specific task. Authentication is usually required in the form of an access token.
Internal APIs are used to help different systems within one social network work better together. They provide access to backend data for developers who either work for the company or have been contracted by the company. These are not accessible to outside developers. These are also sometimes called private APIs.
One of the main benefits of APIs is that they use various security protocols to protect information as it is transferred between applications.
Remember, the “I” in API stands for “interface.” The interface works like a middleman between applications and your devices. The applications only share the information they need to perform specific tasks.
APIs provide users choice in what data is made available to third-party tools. For example, when you grant an app or tool like Hootsuite access to your LinkedIn account, you’ll see a screen asking you which data you want to share. You can also edit this access at any time from the Settings & Privacy menu on your LinkedIn profile.
But even with these guardrails, APIs definitely do have vulnerabilities, since they create a potential data access point for bad actors. Hackers exploited vulnerabilities in Facebook’s APIs in a massive breach in 2018. An API vulnerability also resulted in a Twitter hack in 2022.
APIs are critical to social media platform functionality — so social media companies are consistently working to improve security. On the user side, it’s a good idea to limit your use of third-party social media apps to those that have their own security protocols in place.
APIs are the connecting force that allow personalized, interactive, and AI-powered chatbots to run on social media platforms. Have you ever interacted with a chatbot on Facebook Messenger? That conversation was made possible by the Facebook Messenger API.
Each social network has its own API(s). But developers can use those APIs in combination to create tools that provide functionality for multiple social networks. This makes life much easier for anyone who has more than one social media account.
For example, each social platform has its own native analytics information. You can access the analytics for each of your accounts by logging into the account and navigating the the analytics tab. But an API-powered management tool like Hootsuite uses analytics APIs from multiple social platforms. This provides an analytics tool that shows results from multiple platforms all on one screen.
Starting February 9, we will no longer support free access to the Twitter API, both v2 and v1.1. A paid basic tier will be available instead
— Twitter Dev (@TwitterDev) February 2, 2023
Twitter sparked major debate about the use of APIs in February 2023, when they announced their free API access would be shut down. In May they launched API tiered access pricing:
Free for “write-only use cases and testing the Twitter API”
$100/month for “hobbyists or prototypes”
$5,000/month for “startups scaling their business”
And reportedly up to $42,000/month for “businesses and scaled commercial projects”
Reddit soon followed suit. They announced that commercial API access would require a significant monthly fee.
This has led to the shutdown of many smaller third-party apps for Twitter and Reddit. It remains to be seen if this trend will continue to other social platforms.
As social platforms build new functionality, they need to create and release new APIs.
For example, Meta added an Instagram Reels API in late June 2002. They followed up with a Reels API for Facebook in September. In May 2023, Meta added Instagram Stories to the Instagram Content Publishing API. This resulted in announcements like this:
Social media APIs provide valuable information for researchers that can be used for the public good—such as preventing chronic disease or getting early warning about natural disasters.
For example, the World Health Organization created a pilot project to gather COVID-19 data from public online conversations, including through social media monitoring API. Other researchers analyzed data related to nicotine poisoning using TikTok hashtags and APIs.
The latest proposal is to develop a system to help prevent chronic disease by identifying potential risk factors based on information collected through social media APIs.
Source: Diana Braga et al. / Procedia Computer Science 220 (2023) 820–825
Researchers have also suggested that data gathered from social media APIs could help governments and rescue organizations better understand what’s happening on the ground in disaster areas so they can improve their response.
This is an interesting indication of how much value LinkedIn sees in the tools created by third party developers. In the summer of 2022, they began versioning their Marketing APIs.
As part of this change to their API platform, they determined that new features would launch on the partner API at the same time as they launched on the LinkedIn user interface. In some cases, they would actually launch first on the partner API.
Save time managing your social media presence with Hootsuite. From a single secure dashboard, you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more — across all major networks. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
The post Social Media APIs Explained (In Simple Terms) appeared first on Social Media Marketing & Management Dashboard.
Originally posted on July 5, 2023 @ 1:41 pm
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Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat?
The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art.
In this article, we’ll break down how to write effective AI art prompts from start to finish. We’ll also offer up examples and templates that you can use to jumpstart your own AI art projects.
Looking to add generative AI to your social media flow? Check out OwlyWriter AI, Hootsuite’s very-own AI caption generator.
Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.
Before we get into the nitty-gritty of AI art prompt tips, it’s important to understand how AI art generators work. First off, generative AI applications are robots, not humans. That might seem obvious, but it’s important to remember that these generators don’t understand the world like you do.
AI art generators don’t know what an owl looks like in the wild. They don’t know what a sunset looks like in a physical sense. They can only understand details about features, patterns, and relationships within the datasets they’ve been trained on.
Prompting for a “beautiful face” is not very helpful. It is more effective to prompt for specific features such as symmetry, big lips, and green eyes. Even if the bot doesn’t understand beauty, it can recognize the features you describe as beautiful and generate something relatively accurate.
To get the best results from your AI art generator prompt, you’ll need to give clear and detailed instructions. An effective AI art prompt should include specific descriptions, shapes, colors, textures, patterns, and artistic styles. This allows the neural networks used by the generator to create the best possible visuals.
Now that you know how AI art generators work, it’s time to start crafting your prompts. Here are a few tips and tricks you can use when writing good AI art prompts.
When writing an AI art prompt, you’ll want to be as descriptive as possible about the content of your image. Is it a drawing, sketch, or 3D rendering? Should it look like a photograph, or is something more illustrated?
Try starting your prompt like this:
A photograph of…
A 3D rendering of…
A sketch of…
An illustration of…
All AI art prompts should include a description of the subject you want to create. This could be anything from a person, animal, or object to an abstract concept or emotion. Get as specific with your descriptions as possible so the AI generator knows what to look for in its datasets.
For example:
An illustration of an owl…
A photograph of a president…
A 3D rendering of a chair…
Here’s a Midjourney AI art prompt for: “An illustration of an owl.”
Next, add detail to your prompt by including relevant information about the elements of your image. This could include anything from colors, color palettes, shapes, sizes, and textures.
If you want to generate an image of a bear, don’t just say “bear.” Explain what kind of bear it is (brown and black, grizzly or polar), its surroundings (a forest or mountain range), and any other interesting details.
For example:
An illustration of a red owl with bright blue eyes…
A photograph of a president wearing a navy suit…
A 3D rendering of a chair that’s round and yellow…
Here’s an AI art prompt example from Midjourney for: “An illustration of a red owl with bright blue eyes.”
You’ll also want to provide details about the form and style of your AI art. This is especially important if you’re looking for a specific visual effect. For example, you might include keywords such as “abstract,” “minimalist,” or “surreal” to convey a certain artistic feel.
Try this:
An illustration of a red owl with bright blue eyes in the style of abstract expressionism…
A photograph of a president wearing a navy suit with a minimalist look…
A 3D rendering of a chair that’s round and yellow in the style of cubism…
You can also use a specific artist’s name here to mimic their style. For instance, say, “Like Salvador Dali.” Or, mention an artist’s specific artwork, like “Like Andy Warhol’s Shot Marilyns painting.”
Here is the Midjourney result for “An illustration of a red owl with bright blue eyes in the style of abstract expressionism.”
Finally, you can use keywords to define the composition of your image. This includes things like resolution, lighting style, aspect ratio, and camera view.
For example:
An illustration of a red owl with bright blue eyes in the style of abstract expressionism with volumetric lighting.
A photograph of a president wearing a navy suit with a minimalist look taken from an aerial viewpoint.
A 3D rendering of a chair that’s round and yellow in the style of cubism with a resolution of 4096 x 2160.
Here is the Midjourney result for: “An illustration of a red owl with bright blue eyes in the style of abstract expressionism with volumetric lighting.”
With these examples, you can see how each image changes as the prompt evolves.
Here are a few additional tips to keep in mind when generating AI art from prompts.
Use keywords that the AI generator can understand. Don’t use overly complicated or uncommon words, as the AI’s neural networks won’t be able to recognize them.
Keep your prompts short and sweet. While having at least 3 to 7 words in an AI art prompt is recommended, don’t overwhelm the system by being overly descriptive.
Adjectives are your best friend! Use multiple adjectives to describe your art’s subject, style, and composition.
Avoid conflicting terms that have opposite meanings. For example, using both “realistic” and “abstract” to describe the style of your AI art will likely confuse the generator.
Use other AI copywriting tools, like ChatGPT, as AI art prompt generators. Why not let the robots do the work?
Research the specific tool you’re using to find out what keywords it can recognize. Tools like Midjourney, DALL-E, and Bing Image Creator all work a little differently. We’ll go into their characteristics later on in this article.
Need AI art prompt ideas? Here are some of the best prompts for AI art generator tools you can use today.
A 3D rendering of a tree with bright yellow leaves and an abstract style.
An illustration of a mountain in the style of Impressionism with a wide aspect ratio.
A photograph of a steampunk alien taken from a low-angle viewpoint.
A sketch of a raccoon in bright colors and minimalist composition.
A 3D rendering of a spaceship in the style of cubism with high resolution.
An old woman washing her clothes in the winter in the style of Renaissance art with a narrow aspect ratio.
A 3D rendering of a star with pastel colors and a whimsical look.
A picture of a butterfly riding a motorcycle in vaporware style with a wide-angle view.
A photograph of three friends playing music on the street in the style of Pop Art with a medium aspect ratio.
A group of pug dogs at a rave in a Renaissance style.
A sketch of a mysterious castle in the style of Gothic art with an aerial viewpoint.
A 3D rendering of an office desk with a futuristic look and bokeh.
Cubist painting of a backlit train station with bright colors and realistic textures.
An illustration of a woman laying on a bed in a dynamic pose dreaming in black-and-white.
Impressionist oil painting of a beach at sunset with a narrow aspect ratio.
A photograph of a city skyline in the style of Edward Hopper taken from an aerial viewpoint.
A 3D rendering of a cat sitting on a windowsill in minimalist style with high resolution.
Graffiti-style painting of a city street with an urban look and textured surfaces.
A sketch of a pirate ship in black-and-white with realistic textures and low resolution.
A chalk drawing of a family picnic being attacked by ants in Central Park with a surrealist style.
A watercolor painting of a coffee shop with surreal elements in vibrant colors.
An oil painting of a rainbow over a rural abandoned town with classic style.
A 3D rendering of a spaceship taking off into space with a cyberpunk look and wide aspect ratio.
A futuristic space station is shown in jewel tones, ultra photoreal, and cinematic lighting.
A creative composition of a frog wearing a crown sitting on a log in a Japanese anime style.
Outside of a 1960s diner in monochromatic colors and vintage feel.
A retro-style robot playing a futuristic video game in neon tones with medium resolution.
An image of a dark and mysterious castle with bats flying around it in an American Gothic style.
An animated GIF of a robot dancing to 80s music with a cartoon look.
An illustration of a family photo taken on the beach in the style of Ansel Adams.
An abstract painting of a sunflower in the middle of a desert with bright colors and low resolution.
A beachfront bar at a holiday resort at nighttime with purple and pink tones in a pop art style.
A 3D rendering of a garden blooming with flowers under the moonlight in a low-angle view.
A fantasy painting of a castle sitting on top of a craggy peak with a cinematic tone.
A candid photograph of a woman standing at the edge of a cliff overlooking the ocean in an art nouveau style.
A 3D rendering of a cityscape at night with neon lights and an abstract style.
An illustration of a spaceship flying through the stars in the style of Van Gogh with a full depth of field.
A sketch of two cats sitting on a sofa watching TV while eating spaghetti.
Two monsters playing chess in the style of cubism with bright colors and low resolution.
A picture of a person walking alone through a forest in the style of Romanticism taken from an aerial viewpoint.
A low-detail oil painting of a thunderstorm over a cityscape with dark tones and a backlit resolution.
A 3D rendering of a futuristic train station in the style of Art Nouveau with volumetric lighting.
An illustration of a river winding through a meadow in the style of Impressionism with a thick black outline.
A photograph of a person sitting on a bench facing the sunset in black and white.
A minimalist painting of a city skyline in bright colors and high resolution.
A sketch of two robots talking to each other with a surreal look and narrow aspect ratio.
A Dadaist collage of a post-apocalyptic world in neon tones and 4K resolution.
A rococo painting of a garden with abstract elements and high resolution.
A photograph of an old man walking in the rain making eye contact with the viewer in a mid-shot view.
A watercolor painting of a flock of birds flying over a river at sunset with realistic textures.
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OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
Finding the right AI art generator for your project can be tricky. To help your process, let’s compare Midjourney, DALL-E, and Bing Image Creator. This will help you decide which is best suited to your needs.
Midjourney is an AI tool that creates pictures from words. Users can change the image size, shape, view, and more. Midjourney is known for its photo-realism images, as well as hyperrealistic images.
Midjourney also operates in a Discord chatroom. You can see how others create AI art prompts and get inspired by their work.
Keep in mind your first 25 images on Midjourney are free. But after that, basic plans start at $10 per month.
Some tips for using Midjourney:
Words at the start of the prompt hold more weight than words at the end.
Midjourney particularly likes artist references, so feel free to include them in your prompt.
Some of the most effective Midjourney keywords include: Fashion photography, Pulitzer Prize-winning photography, Bokeh, Volumetric Lighting, Golden Hour, Soft natural lighting, and Film gain. Find more here.
Here’s a Midjourney example for: “A Dadaist collage of a post-apocalyptic world in neon tones and volumetric lighting.”
DALL-E is a great AI art generator trained on the concept of “imagination.” It creates surreal dreamscapes and can interpret creative concepts as well as abstract ideas. The images DALL-E produces often have a unique, otherworldly feel to them.
Unlike Midjourney, DALL-E focuses more on creative prompts and less on photorealistic images. It also follows word prompts closely and has an intuitive interface, giving new users a relatively low learning curve. DALL-E gives you 50 free credits upfront and then 15 more each month you use the service. But, those that use the tool beyond their free prompt limit will need to pay $15 for every additional 115 prompts.
Some tips for using DALL-E:
DALL-E works best with specified art styles. Try styles like digital art, steampunk art, cyberpunk art, or vapourware art.
As a faithful prompt follower, DALL-E enjoys descriptive prompts. Add adjectives like dark, light, epic, sad, or happy to improve your results.
DALL-E often leaves the background white if you don’t specify a color. To add a backdrop, include keywords like “in Paris” or “in the woods at night” to your prompt.
We used the same AI art prompt from our Midjourney test, ??”A Dadaist collage of a post-apocalyptic world in neon tones and volumetric lighting,” in DALL-E.
Here’s what we got:
Different, right?
Whereas Midjourney focuses on photorealism, and DALL-E emphasizes creative concepts, the Bing Image Creator specializes in vibrance and detail.
Bing Image Creator struggles a bit with facial features, fine detail, and consistency of style. But it’s free to use, so you don’t have to feel bad if you don’t like your results.
Some tips for using Bing Image Creator:
Bing Image Creator recommends formatting your prompts like this: Adjective + Noun + Verb + Style.
Adding creative details like locations, artistic styles, and camera views can help improve your image quality.
Get creative and have fun!
Here’s the result for “A Dadaist collage of a post-apocalyptic world in neon tones and volumetric lighting” from Bing Image Creator.
There are many free AI art generators, such as Nightcafe, Starry AI, Bing Image Creator, and Craiyon. Tools like Midjourney and DALL-E also offer free credits for accessing their services.
The best AI art prompts vary depending on the tool and the desired outcome. In general, it’s best to use a combination of descriptive adjectives and specific nouns when writing your prompt. You can also use other artificial intelligence tools like ChatGPT to generate prompts.
To create your own AI art, use an AI art generator like Midjourney, DALL-E, or Bing Image Creator. Then, use the tool’s interface to craft your prompts and generate images.
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The post How to Write AI Art Prompts [Examples + Templates] appeared first on Social Media Marketing & Management Dashboard.
Originally posted on July 5, 2023 @ 6:41 pm