Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

Teens’ top brands for cosmetics, apparel, footwear and restaurants have remained the same, while there has been some volatility in the rankings.

In a major step for alternative currencies, advertisers’ audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.