The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities.

Originally posted on January 9, 2023 @ 2:41 pm

Stagwell Group’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.

Originally posted on January 9, 2023 @ 2:41 pm

The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.

Originally posted on April 7, 2023 @ 9:40 am

The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform.

Originally posted on April 7, 2023 @ 9:40 am

If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.

Originally posted on January 9, 2023 @ 12:40 pm