Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.
Top marketing conferences to attend in 2024
From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders.
Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers
In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.
Disney names first chief brand officer at transitional point
One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”
Originally posted on April 7, 2023 @ 11:41 am
WPP strengthens Salesforce expertise with Fenom Digital acquisition
The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities.
Originally posted on January 9, 2023 @ 2:41 pm
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