While predicting the future can be a fool’s errand, CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

Originally posted on July 11, 2023 @ 9:41 am

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

Originally posted on July 11, 2023 @ 2:41 pm

During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

Originally posted on July 11, 2023 @ 10:41 am

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

Originally posted on July 12, 2023 @ 10:40 am

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

Originally posted on July 11, 2023 @ 2:41 pm