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New Media News Every Morning

Visible World and DoubleClick team up to make dynamic and relevant video advertising

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visibleworld.pngVisible World has teamed with DoubleClick to apply Visible World’s targeting and versioning technology to rich media advertising using DoubleClick Rich Media and Video. The combined solution brings Visible Worlds’ expertise in video advertising from the television world to the rapidly growing world of online video. The result is Dynamic Video, a new feature for DoubleClick Rich Media ads, which combines the interactive design, ad serving and reporting capabilities that interactive agencies and advertisers have come to expect with the power of dynamically generated, flexible, customized video messages.

The team up is designed to provide advertisers with the ability to easily create and monitor hundreds or thousands of versions of their video creative messages and dynamically deliver the exact optimized message to each web browser across hundreds of web sites.

Originally posted on October 23, 2007 @ 10:06 am

Action Engine Launches MediaPro Mobile Streaming Video and Advertising Service

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actionegine.pngAction Engine Corporation announced the launch of Action Engine MediaPro, an integrated multimedia service that gives media companies and wireless operators a user-friendly experience for streaming video and audio content on a wireless device. The new MediaPro service lets customers enhance their on-device portals with rich, on-demand multimedia options that can be advertising enabled.

Key features of the Action Engine MediaPro service include: Encoding technology to convert multimedia into the proper formats for streaming on the wireless device; Optimization techniques that automatically detect and accommodate for network bandwidth and device constraints; Hosted content management services; Video and audio usage tracking and reporting services; Advertising insertion, including pre-roll, mid-roll, and post-roll video commercials, and impression reporting; and Billing integration and support.

Action Engine has launched mobile multimedia services for clients such as MSNBC.com and will announce new Action Engine MediaPro customers later this year.

Originally posted on October 23, 2007 @ 9:53 am

CBS partners with Medio for mobile search

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cbsmobile.pngCBS Mobile has teamed up with Medio Systems, Inc. to add search capabilities and search-enabled advertising opportunities to its CBS Mobile websites. Under the agreement, Medio Systems will provide CBS Mobile users the ability to easily search and navigate content on CBS Sports Mobile, CBS Mobile News, and CW Mobile websites. The partnership also expands the wide-ranging menu of advertising options CBS mobile offers clients.

Originally posted on October 23, 2007 @ 10:01 am

TVTonic announces content license with Next New Networks

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nextnewnetworks.pngWavexpress announced a new content license with Next New Networks. This license allows Wavexpress to offer a dozen new channels from Next New Networks’ micro-television network on Wavexpress’ Internet television application, TVTonic, giving users access to a total of over 370 channels of online video content.

The new channels being added to TVTonic’s lineup include:

Bleacher Bloggers: The one stop source for the latest sporting news, bragging, belly-aching and blogtificating. Bleacher Bloggers’ Dave Aizer and Brent Popolizio scour the sports blogosphere for the most cogent and the most bizarre commentary and opinions, and then sound off straight from the bleacher.

Channel Frederator: The world’s first cartoon video podcast is also one of the very best, with animated video shorts from around the globe. It also features grown-up ‘toons ranging from the hysterically funny to the mind-bogglingly weird to the surprisingly poignant. Channel Frederator’s shorts are never what you expect, but are always worth watching.

Fast Lane Daily: Dubbed the “Infobahn” for the car crowd, this network helps viewers stay up to speed on the latest and greatest in the automotive world. It takes viewers from the design room to the showroom floor, not only taking a look at what’s new, but also what’s next for car enthusiasts everywhere.

ThreadBanger: Unleashing the “Fashionista” in everyone, ThreadBanger is the first network for people who create their own new looks. The latest fashion trends are no longer found in New York, Paris, or Milan, but in one’s very own closet, attic, and the thrift store down the street. Hosts Rob and Corinne visit the homes of viewers and give “do it yourself” tips for how anyone can become a designer in their own right.

Originally posted on October 22, 2007 @ 10:56 am

SpiralFrog inks licensing agreement with Sony/ATV Music Publishing

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spiralfrog.pngSpiralFrog, Inc. and Sony/ATV Music Publishing LLC announced a licensing agreement to make its premier collections of musical compositions available on the SpiralFrog web site.

“Sony/ATV is aggressively moving to create new digital revenue streams for our song writers,” said Martin N. Bandier, chairman and CEO, Sony/ATV Music Publishing. “SpiralFrog has created a new opportunity to monetize an untapped market by offering a compelling alternative to illicit file-sharing sites.”

Signing rights from music publishers is a critical element in SpiralFrog’s mission to make ad-supported music downloading available on a free and legal basis. Licensing sound recordings and music videos requires more than obtaining rights from the recording artists and record labels who own the masters. The writers and composers of the songs must also be compensated, and music publishers license these underlying compositions.

SpiralFrog provides an integrated entertainment experience for users, with an emphasis on discovering new music and accessing a wide variety of content about the artists they are passionate about. Currently, SpiralFrog is live in the U.S. and Canada, offering more than 800,000 songs for downloading and 3,500 music videos for viewing and/or downloading.

Originally posted on October 22, 2007 @ 10:38 am