The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.

Tums Prop Bites allows consumers to place a free bet on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021.

The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.