With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.

Roku’s Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.

The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy and esports organization NRG’s Full Squad Gaming media brand.